Faculty Profile for Dr. Anna M Turri

profile photo for Dr. Anna M Turri
Dr. Anna M Turri
Associate Professor — Department of Marketing
MCOY 424
phone: (512) 245-1889

Biography Section

Biography and Education

Anna M. Turri is an Associate Professor of Marketing in the McCoy College of Business Administration at Texas State University. She earned a BBA in Finance from Texas A&M University, an MBA from Sam Houston State University, and a Ph.D. in Marketing from the University of Arkansas. Her research focuses on the role technology plays in consumer choice, consumer privacy, consumer processing of label information, and consumer protection issues.

Teaching Interests

International Marketing, Sales Management, Consumer Behavior

Research Interests

Consumer Behavior, Choice Overload, Behavioral Decision-Making, RFID Technology, Consumer Processing of Labeling Information, Consumer Protection

Selected Scholarly/Creative Work

  • Sierra, J. J., Hyman, M. R., & Turri, A. M. (2018). Determinants and Outcomes of Superstitious Beliefs: A Multi-Study Approach. Journal of Marketing Management, 34(15–16), 1397–1417.
  • Sierra, J. J., Hyman, M. R., & Turri, A. M. (2018). Nostalgia and Astrometry as Precursors of Superstitious Beliefs - An Abstract. In N. Krey & P. Rossi (Eds.), Back to the Future: Using Marketing Basics to Provide Customer Value. Proceedings of the 2017 Academy of Marketing Science (AMS) Annual Conference (pp. 287–288). Coronado, CA: Academy of Marketing Science (AMS) Annual Conference.
  • Watson, A., Zank, G., & Turri, A. M. (2018). I Know, but I’d Rather be Beautiful: The Impact of Self-Esteem, Narcissism, Weight, and Knowledge on Addictive Tanning Behavior in Millennials. Journal of Consumer Affairs, 52(1), 209–226.
  • Mukherjee, A., Smith, R. J., & Turri, A. M. (2018). The Smartness Paradox: The Moderating Effect of Brand Quality Reputation on Consumers’ Reactions to RFID-based Smart Fitting Rooms. Journal of Business Research, 92, 290–299.
  • Sierra, J. J., Hyman, M. R., & Turri, A. M. (2017). Superstition, Astrometry, and Suspension of Disbelief: An Explanatory Model of Risk-Seeking Tendencies - An Abstract. In M. Stieler (Ed.), Creating Marketing Magic and Innovative Future Marketing Trends. Proceedings of the 2016 Academy of Marketing Science (AMS) Annual Conference (pp. 985–986). Orlando. FL: Academy of Marketing Science (AMS) Annual Conference.

Selected Awards

  • Award / Honor Recipient: 2016 Presidential Distinction Award for Excellence in Teaching, McCoy College of Business Administration. August 2016
  • Award / Honor Recipient: 2014 College Achievement Award for Excellence in Scholarly/Creative Activities, McCoy College of Business Administration. August 2014
  • Award / Honor Recipient: Favorite Professor, Alpha Chi National Honor Society at Texas State University. April 2014
  • Award / Honor Recipient: 2013 College Achievement Award for Excellence in Teaching, McCoy College of Business Administration. August 2013
  • Award / Honor Recipient: Faculty Member of the Month, American Marketing Association Collegiate Chapter at Texas State University. February 2012

Selected Grants

  • Turri, Anna M. (Co-Principal), Zank, Gail (Principal). To Tan or Not to Tan: Exploring Consumer Perceptions of Tanning and the New FDA Sunscreen Labeling Requirements, Research Enhancement Program, Texas State University, $6720. (Funded: January 2014 - December 2014). Grant.
  • Turri, Anna M. (Principal). The Effect of Positive Emotions on Choice Overload, Research Enhancement Program, Texas State University, $8000. (Funded: January 2012 - December 2012). Grant.

Selected Service Activities

Faculty/Career Closet Board Member
Career Services Employer Advisory Board
2018-Present
Committee Member
Merit Policy Revision Committee
2018-Present
Committee Member
Marketing Advisory Board Committee
2018-Present
Committee Member
Personnel Committee
2017-Present
Committee Member
Scholarship Funding Committee
2016-Present