Faculty Profile for Vicki L West

profile photo for Vicki L West
Vicki L West
Senior Lecturer — Department of Marketing
MCOY 419
phone: (512) 245-3224

Biography Section

Biography and Education

Active at the local, regional, and national levels, Vicki West teaches both Professional Selling and Studies in Free Enterprise (SIFE/Enactus). She is the Director of the Center for Professional Sales & the coach of numerous winning professional sales teams at the National Collegiate Sales Competition & other private competitions. She also coaches the SIFE/Enactus free enterprise team, who have ranked in the Top 20 teams in the United States for 18 out of 21 years, serving as the USA national champion in 2000, 2011, and 2014. The team was World Champion in 2000. She has served on the advisory board at the national level for the free enterprise area and is a fully accredited member of the University Sales Center Alliance. Texas State is one of only 32 fully accredited sales center in the world.

Teaching Interests

Professional Selling and Free Enterprise

Research Interests

Sales, including coaching, writing, presentations, and sales trends, plus free enterprise topics such as profitability, empowering people and preserving the planet..

Selected Scholarly/Creative Work

  • West, V. L. (2016). Selling:  Building Partnerships [Review of Selling:  Building Partnerships, by Castleberry & Tanner]. McGraw Hill.
  • Badrinarayanan, V., Dixon, A., West, V., & Zank, G. (2015). Professional Sales Coaching:  An Integrative Review and Research Agenda. European Journal of Marketing, 49(7/8), 1087–1113.
  • West, V. L. (2014). 2014 Contributed to three chapters in Selling: Building Partnerships.
  • West, V. (2014). Multimedia Educational Resource for Learning and Online Teaching. Merlot, Multimedia Educational Resource for Learning and Online Teaching.
  • Agnihotri, R., Bonney, L., Dixon, A. L., Erffmeyer, R., Pullins, E. B., Sojka, J. Z., & West, V. (2014). Attracting Talent from University Sales Programs to Grow Your Real Estate Agency. Keller Center for Research Report, 7(2), 5. Retrieved from http://www.baylor.edu/business/kellercenter/news.php?action=story&story=142982

Selected Awards

  • Award / Honor Recipient: Paul R. Gowens Excellence in Business Administration Endowed Professorship. 2015 - 2018
  • Award / Honor Recipient: Best Professor - McCoy College of Business, McCoy College - Advisory Board. August 2014
  • Award / Honor Recipient: 2014 U.S.A. National Champion, Enactus. May 2014
  • Award / Honor Recipient: Undergraduate National Champion, National Collegiate Sales Competition. April 2013
  • Award / Honor Recipient: Sam Walton Fellow International Award, Students in Free Enterprise. 2002

Selected Grants

  • West, Vicki L. RGK Foundation, $309662. (Funded: 2007). Grant.
  • West, Vicki (Principal). 3M Frontline Program - Sales Labs, 3M, Private / Foundation / Corporate, $75000. (Funded: 2017). Grant.
  • West, Vicki. Students in Free Enterprise (Enactus) Grant, 3M, Private / Foundation / Corporate, $8000. (Funded: January 2017 - Present). Grant.
  • West, Vicki L. Free enterprise room, Family Foundation, $25000. (Funded: 2016). Grant.
  • West, Vicki. Mobile Sales Labs, Liberty Mutual, Local, $50000. (Submitted: 2011, Funded: 2011). Grant.

Selected Service Activities

Planned development meetings
Development Calls
January 2018-Present
Sales Scholarship
Founding Alumni Professional Selling Board of Directors
January 1, 2018-Present
SIfE, Professional Sales, and Founding Sales Alumni Advisory Boards
January 2017-Present
Center for Professional Selling
Committee Member
University Sales Center Alliance Education Committee