Faculty Profile for Dr. Taewon Suh

profile photo for Dr. Taewon Suh
Dr. Taewon Suh
Professor — Department of Marketing
MCOY 416
phone: (512) 245-3239

Biography Section

Biography and Education

Dr. Taewon Suh, Sam Barshop Excellence Professor of Entrepreneurship & Professor of Marketing, defines himself as a business designer, working to build up a solid bridge between academia and practice through innovation. He is transdisciplinary in research, conducting research in marketing and the relevant discipline areas such as entrepreneurship, industrial design, international business, technology & innovation management, and media. He is the recipient of the Gary V. Woods Research Award twice in 2007 and 2019.

Several dozens of his research articles have appeared in premier academic journals such as Journal of International Business Studies, Journal of Service Research, Industrial Marketing Management, Journal of Supply Chain Management, and Journal of Business Research, among others. According to Google Scholar, the citations of his publications are at more than 4,000 as of January 2022.

Teaching Interests

Entrepreneurial marketing
Marketing research
International marketing
Emerging topics in marketing analytics

Research Interests

Global entrepreneurship
Entrepreneurial marketing
Organization design
Business model innovation
Digital service design

Selected Scholarly/Creative Work

  • Suh, T., & Chow, T. E. (2021). Developing a digital marketing tool for ethnic ventures’ mixed business model and market-shaping: A design scientific approach of web demographics. Industrial Marketing Management, 93, 10–21.
  • Suh, T., Kang, S., & Kemp, E. A. (2020). A Bayesian Network Approach to Juxtapose Brand Engagement and Behaviors of Substantive Interest in e-Services. Electronic Commerce Research, 20, 361–379.
  • Lee, S. B., & Suh, T. (2020). Emotionally exhausted employees strike back from the outside: Negative word-of-mouth as an employees’ active brand-oriented deviance in a negative event. Journal of Product & Brand Management, 29(7), 863–876.
  • Suh, T., Wilson, R. T., & On, S. T. (n.d.). Gender Differences in Visual Attention to Digital Content of Place-Based Advertising: A Data-Driven Scientific Approach. Electronic Commerce Research.
  • Suh, T., Jung, J., Zank, G. M., & Arend, R. J. (2019). Twofold Relationship Dynamics of Supplier’s Knowledge Sharing. Journal of Business & Industrial Marketing, 34(4), 862–874.

Selected Awards

  • Award / Honor Recipient: The Gary V. Woods Research Award. 2018 - 2019
  • Award / Honor Nominee: 2020 Presidential Award For Excellence in Scholarly/Creative Activities. March 2020 - Present
  • Award / Honor Recipient: President's Faculty Development Leave Grant. 2017 - 2018
  • Award / Honor Recipient: Best Conference Paper Award, American Advertising Academy. 2017
  • Award / Honor Recipient: Dean's Nominee for the Presidential Award for Excellence in Scholarly/Creative Activities. 2017

Selected Grants

  • Suh, Taewon. Faculty Developmental Leave Supplemental Award, Texas State University, $20000. (Funded: 2017 - 2018). Grant.
  • Suh, Taewon. McCoy College Faculty Development Fund, Texas State University, $900. (Funded: 2014). Grant.
  • Suh, Taewon. McCoy College Faculty Development Fund, Texas State University, $1499. (Funded: 2014). Grant.
  • Suh, Taewon. McCoy College Faculty Development Fund, Texas State University, $2453. (Funded: 2013). Grant.
  • Wilson, Rick T. (Co-Principal), Suh, Taewon (Co-Principal). Technology and Advertising: Improving Media Planning and Audience Measurement, Research Enhancement Program, Texas State University, $15980. (Submitted: September 2014, Funded: December 2014 - November 2015). Grant.

Selected Service Activities

Editorial Review Board Member
November 2020-Present
Board Member
Reccobox, Co.
Entrepreneurial Innovators Group
December 2010-Present
Faculty Advisor
Endowed Professorship Committee
October 2021-Present