Faculty Profile for Dr. Karen H Smith

profile photo for Dr. Karen H Smith
Dr. Karen H Smith
Professor — Department of Marketing
MCOY 422
phone: (512) 245-3192

Biography Section

Biography and Education

Professor of Marketing; Bachelor and Master degrees in Economics from Baylor University; Ph.D. in Marketing from the University of Texas at Austin; prior experience in the banking industry

Teaching Interests

Principles of Marketing
Consumer Behavior
Marketing for Social Change
Study Abroad

Research Interests

Consumer Behavior
Consumer Wellness
Service Learning and Experiential Learning
Smoking Behavior and Anti-tobacco Advertising
Nutrition Labeling
Green Marketing

Selected Scholarly/Creative Work

  • Rayburn, S. W., Anderson, S. T., & Smith, K. H. (2018). Designing Marketing Courses based on Self-Determination Theory: Promoting Psychological Need Fulfillment and Improving Student Outcomes. Journal for Advancement of Marketing Education, 26(2), 22–32.
  • White, G., Smith, K., & Mendez, F. (2017). Ch 2. The impact of online training on Facebook privacy. In A. Mesquita (Ed.), Research Paradigms and Contemporary Perspectives on Human-Technology Interaction (pp. 22–42). Hershey, PA, USA: IGI Global. https://doi.org/10.4018/978-1-5225-1868-6
  • Smith, K. H., Mendez, F., & Smith, K. (2016). The Impact of Online Training on Facebook Privacy. Journal of Computer Information Systems, online(October 2016), 1–9. https://doi.org/10.1080/08874417.2016.1233001
  • Smith, K., & Poole, S. M. (2014). Implementing Experiential Learning Theory in a Social Marketing Course: An Assessment of Impact and Value (pp. 140–141). Society for Marketing Advances. Retrieved from http://c.ymcdn.com/sites/www.marketingadvances.org/resource/resmgr/2014_SMA_Proceedings.pdf
  • Jackson, C. S., & Smith, K. (2014). A Social Marketing Template for Solving the Musicians’ Dilemma through Nonprofit Healthcare Networks. Journal of Nonprofit and Public Sector Marketing, 26(1), 80–98.

Selected Awards

  • Award / Honor Recipient: Favorite Professor, The Alfred H. Nolle Chapter of the Alpha Chi National College Honor Siciety. May 2018
  • Award / Honor Recipient: McCoy College of Business Administration Achievement Award for the Presidential Award for Excellence in Scholarly/Creative Activities, McCoy College of Business Administration. 2014
  • Award / Honor Recipient: McCoy College of Business Administration Achievement Award, McCoy College. August 21, 2014
  • Award / Honor Recipient: Alfred H. Nolle Chapter of the Alpha Chi National College Honor Society Favorite Professor, Alpha Chi National College Honor. 2011
  • Award / Honor Recipient: Foundation of Excellence Award, Texas State Student Foundation. 2008

Selected Grants

  • Smith, Karen H. American Marketing Association International Collegiate Conference, McCoy Foundation, McCoy Foundation, $7000. (Funded: January 2019 - May 2019). Grant.
  • Smith, Karen. American Marketing Association International Collegiate Conference, McCoy College of Business Administration, Texas State University, $6600. (Funded: March 2017). Grant.
  • Smith, Karen. American Marketing Association International Collegiate Conference, McCoy College of Business Administration, Texas State University, $6000. (Funded: March 2016). Grant.
  • Smith, Karen. American Marketing Association International Collegiate Conference, McCoy College of Business Administration, Texas State University, $5000. (Funded: March 2015). Grant.
  • Smith, Karen. Designing Your Courses for Greater Student Engagement and Better Student Learning Workshop, McCoy College of Business Administration, Texas State University, $1928. (Funded: 2014). Grant.

Selected Service Activities

Judge collegiate chapter annual reports
American Marketing Association-Collegiate Division
2018-Present
Vice-President of Collegiate Relations
Austin professional chapter of the American Marketing Association
July 1, 2018-Present
Judge collegiate chapter research posters
American Marketing Association-Collegiate Division
2017-Present
Judge collegiate chapter websites
AMA-Collegiate Division
2016-Present
Member
Cancer Advocacy Movement for Colleges and Outreach (CAMCO)
2015-Present