Faculty Profile for Dr. Karen H Smith

profile photo for Dr. Karen H Smith
Dr. Karen H Smith
Professor — Department of Marketing
MCOY 422
phone: (512) 245-3192

Biography Section

Biography and Education

Professor of Marketing; Bachelor and Master degrees in Economics from Baylor University; Ph.D. in Marketing from the University of Texas at Austin; prior experience in the banking industry

Teaching Interests

Principles of Marketing
Consumer Behavior
Marketing for Social Change
Study Abroad

Research Interests

Consumer Behavior
Consumer Wellness
Service Learning and Experiential Learning
Smoking Behavior and Anti-tobacco Advertising
Nutrition Labeling
Green Marketing

Selected Scholarly/Creative Work

  • Zank, G. M., & Smith, K. H. (2021). Whole Grain Packaging Claims: Do They Matter? Journal of Consumer Affairs, 55(3), 1139–1149.
  • Smith, K. H. (2020). Effects of Sustainability Attributes on Consumer Attitudes And Behavior (Vol. 31, pp. 868–871). American Marketing Association Summer Educators’ Conference 2020.
  • Rayburn, S. W., Anderson, S. T., & Smith, K. H. (2018). Designing Marketing Courses based on Self-Determination Theory: Promoting Psychological Need Fulfillment and Improving Student Outcomes. Journal for Advancement of Marketing Education, 26(2), 22-32 (Quality Indicators: CABS: 1, ABDC: C, Marketing Dept.: B, Impact Factor: 1.14).
  • White, G., Smith, K., & Mendez, F. (2017). Ch 2. The impact of online training on Facebook privacy. In A. Mesquita (Ed.), Research Paradigms and Contemporary Perspectives on Human-Technology Interaction (pp. 22–42). Hershey, PA, USA: IGI Global. https://doi.org/10.4018/978-1-5225-1868-6
  • Smith, K. H., Mendez, F., & White, G. (2016). The Impact of Online Training on Facebook Privacy. Journal of Computer Information Systems, online(October 2016), 1–9. https://doi.org/10.1080/08874417.2016.1233001

Selected Awards

  • Award / Honor Recipient: Outstanding Faculty Advisor, Collegiate Division of American Marketing Association. April 2019
  • Award / Honor Recipient: Favorite Professor, The Alfred H. Nolle Chapter of the Alpha Chi National College Honor Siciety. May 2018
  • Award / Honor Recipient: McCoy College of Business Administration Achievement Award for the Presidential Award for Excellence in Scholarly/Creative Activities, McCoy College of Business Administration. 2014
  • Award / Honor Recipient: McCoy College of Business Administration Achievement Award, McCoy College. August 21, 2014
  • Award / Honor Recipient: Alfred H. Nolle Chapter of the Alpha Chi National College Honor Society Favorite Professor, Alpha Chi National College Honor. 2011

Selected Grants

  • Smith, Karen H. American Marketing Association International Collegiate Conference, McCoy Foundation, McCoy Student Development Grant, $8000. (Submitted: September 2020, Funded: 2021). Grant.
  • Smith, Karen H. American Marketing Association International Collegiate Conference, McCoy Foundation, McCoy Student Development Grant, $8000. (Submitted: September 2019, Funded: 2020). Grant.
  • Smith, Karen H. American Marketing Association International Collegiate Conference, McCoy Foundation, McCoy Student Development Grant, $7000. (Funded: January 2019 - May 2019). Grant.
  • Smith, Karen. American Marketing Association International Collegiate Conference, McCoy College of Business Administration, Texas State University, $6600. (Funded: March 2017). Grant.
  • Smith, Karen. American Marketing Association International Collegiate Conference, McCoy College of Business Administration, Texas State University, $6000. (Funded: March 2016). Grant.

Selected Service Activities

Other
Member Experience Team for Austin AMA
July 2020-Present
Judge collegiate chapter annual reports
American Marketing Association-Collegiate Division
2018-Present
Faculty Advisor
American Marketing Association student chapter
2014-Present
Coordinator
SACS assessment for MKT 3350
2008-Present
Committee Member
Personnel Committee
2000-Present