Faculty Profile for Dr. Jeremy J Sierra

profile photo for Dr. Jeremy J Sierra
Dr. Jeremy J Sierra
Professor — Department of Marketing
MCOY 421
phone: (512) 245-3819

Biography Section

Teaching Interests

Marketing Management
Marketing Research
Retailing
Sports Marketing

Research Interests

Brand Tribalism
Dual-Process Theory
Superstitious Beliefs

Selected Scholarly/Creative Work

  • Sierra, J. J., & Taute, H. A. (2019). Brand Tribalism in Technology and Sport: Determinants and Outcomes. Journal of Brand Management, 26(2), 209–225.
  • Sierra, J. J., Hyman, M. R., & Turri, A. M. (2018). Determinants and Outcomes of Superstitious Beliefs: A Multi-Study Approach. Journal of Marketing Management, 34(15–16), 1397–1417.
  • Badrinarayanan, V., & Sierra, J. (2018). Triggering and Tempering Brand Advocacy by Frontline Employees: Vendor and Customer-Related Influences. Journal of Business & Industrial Marketing, 33(1), 42–52.
  • Sierra, J. J., Hyman, M. R., & Turri, A. M. (2018). Nostalgia and Astrometry as Precursors of Superstitious Beliefs - An Abstract. In N. Krey & P. Rossi (Eds.), Back to the Future: Using Marketing Basics to Provide Customer Value. Proceedings of the 2017 Academy of Marketing Science (AMS) Annual Conference (pp. 287–288). Coronado, CA: Academy of Marketing Science (AMS) Annual Conference.
  • Badrinarayanan, V. A., & Sierra, J. J. (2018). Inferred Social Approval and Brand Tribalism: A Tale of Two Communities,. Journal of Product and Brand Management, 27(4), 363–374.

Selected Awards

  • Award / Honor Recipient: Highly Commended Paper, Asia Pacific Journal of Marketing and Logistics. 2016
  • Award / Honor Recipient: Nominee for the Presidential Award for Excellence in Scholarly/Creative Activities, McCoy College of Business. 2016
  • Award / Honor Recipient: Outstanding Paper, Journal of Product & Brand Management. 2015
  • Award / Honor Recipient: Stephen R. “Steve” Gregg, Sr. Excellence Professorship, McCoy College of Business at Texas State. 2015
  • Award / Honor Recipient: College Achievement Award for the Presidential Award for Excellence in Service, McCoy College of Business. 2014

Selected Service Activities

Editorial Review Board Member
Journal of Product & Brand Management
March 2017-Present
Committee Member
Undergraduate Curriculum Committee
September 2017-Present
Editorial Review Board Member
Journal of Global Scholars of Marketing Science
March 2017-Present
Committee Member
Merit Policy Committee
2016-Present
Committee Chair
Research Committee
August 2016-Present