Faculty Profile for Ken Murdock

profile photo for Ken Murdock
Ken Murdock
Senior Lecturer — Department of Marketing
MCOY 417
phone: (512) 245-3803

Biography Section

Biography and Education

Began teaching at Texas State in the Marketing Department in fall semester, 2006. Prior to teaching, worked as Vice President of Marketing & Sales for a large, B2B plastics company.
Graduated with BBA (1974) and MBA (1975) degrees from Baylor University. Taught two years at University of Texas at Arlington. Owner of Murdock & Associates Executive Recruiters and New Wave Resumes.

Teaching Interests

Principles of Marketing, Sales, Consumer Behavior, International Marketing

Research Interests

As a non-tenured faculty member, I am not involved research and/or publishing.

Selected Scholarly/Creative Work

  • Murdock, K., & Ryu, J. S. (2013). Consumer Acceptance of Mobile Marketing Communications Using the QR Code. The Institute of Direct and Digital Marketing, 15(2).
  • Murdock, K. (2010). Complete Guide to Job and Career Change.

Selected Service Activities

Digital Learning Committee
Curriculum Committee
McCoy College Assurance of Learning Committee
Committee Chair
Marketing Office Art Committee
Departmental Representative
Reach for the Stars