Faculty Profile for Ken Murdock
Biography and EducationBegan teaching at Texas State in the Marketing Department in fall semester, 2006. Prior to teaching, worked as Vice President of Marketing & Sales for a large, B2B plastics company.
Graduated with BBA (1974) and MBA (1975) degrees from Baylor University. Taught two years at University of Texas at Arlington. Owner of Murdock & Associates Executive Recruiters and New Wave Resumes.
Teaching InterestsPrinciples of Marketing, Sales, Consumer Behavior, International Marketing
Research InterestsAs a non-tenured faculty member, I am not involved research and/or publishing.
Selected Scholarly/Creative Work
- Murdock, K., & Ryu, J. S. (2013). Consumer Acceptance of Mobile Marketing Communications Using the QR Code. The Institute of Direct and Digital Marketing, 15(2).
- Murdock, K. (2010). Complete Guide to Job and Career Change.