Faculty Profiles

Dr. Vishag A Badrinarayanan

Professor — Department of Marketing

MCOY 217

phone: (512) 245-6877

vb16@txstate.edu

Marketing Strategy, Marketing Management, Marketing Metrics, and Marketing Research

Marketing Strategy, Sales Management, Retail Strategy, Brand Strategy

Selected Scholarly/Creative Work

Moradi, M., & Badrinarayanan, V. A. (n.d.). The effects of brand prominence and narrative features on crowdfunding success for entrepreneurial aftermarket enterprises. Journal of Business Research, 124, 286–298.
Badrinarayanan, V. A., Gupta, A., & Chakar, N. (2020). The pull-to-stay effect: influence of sales managers’ leadership worthiness on salesperson turnover intentions. Journal of Personal Selling and Sales Management.
Badrinarayanan, V. A., & Becerra, E. P. (2019). Antecedents and Consequences of Shoppers’ Attitude toward Branded Store-Within-Stores: An Exploratory Framework of Patronage Intentions. Journal of Business Research, 105, 189–200.
Badrinarayanan, V. A., & Becerra, E. P. (2019). Shoppers’ Attachment with Retail Stores: Antecedents and Impact on Patronage Intentions. Journal of Retailing and Consumer Services, 50(September), 371–378. Retrieved from https://doi.org/10.1016/j.jretconser.2018.07.012
Becerra, E., Badrinarayanan, V., & Kim, C. H. (2013). The Influence of Thinking Tendencies on the Online Transactions of Hybrid retailers. Journal of Business Research, 66(3), 336–344.

Award / Honor Recipient: College Recognition Award (Research), McCoy College of Business. 2017
Award / Honor Recipient: Favorite Professor Award, The Alfred H. Nolle Chapter of the Alpha Chi National College Honor Society. 2014
Award / Honor Recipient: Gary V. Woods Research Award, McCoy College of Business Administration. 2014
Award / Honor Recipient: Gregg Master Teacher Symposium Award. 2013
Award / Honor Recipient: Runner-Up, Presidential Award for Excellence in Scholarly Activities, Texas State University. 2013

Gupta, Aditya (Principal), Badrinarayanan, Vishag A (Co-Principal). Research Enhancement Program (REP) Grant 2020, Texas State University, $1991. (Funded: January 1, 2021 - August 31, 2021). Grant.
Badrinarayanan, Vishag A, Becerra, Enrique P. Research Enhancement Program, Texas State University, $16000. (Submitted: October 2018, Funded: January 2019 - May 2020). Grant.
Badrinarayanan, Vishag A, Becerra, Enrique P. Research Enhancement Program, Texas State University, $16000. (Funded: January 1, 2017 - May 31, 2018). Grant.
Ramachandran, Indu (Principal), Badrinarayanan, Vishag (Supporting). Research Enhancement Program, Texas State University. (Funded: 2014). Grant.
Badrinarayanan, Vishag (Principal), Becerra, Enrique (Co-Principal). Research Enhancement Program Grant, Texas State University, $11040. (Funded: January 2013 - January 2014). Grant.

Editorial Review Board Member

Journal of Business Research

August 2019-Present

Editorial Review Board Member

European Journal of Marketing

August 2019-Present

Member

College Review Group, College of Fine Arts and Communications

August 2019-Present

Member

University Marketing Advisory Committee

2014-Present

Faculty

Center for Professional Sales

2014-Present