Faculty Profile for Dr. Vishag A Badrinarayanan

profile photo for Dr. Vishag A Badrinarayanan
Dr. Vishag A Badrinarayanan
Professor — Department of Marketing
MCOY 424B
phone: (512) 245-6877

Biography Section

Teaching Interests

Marketing Strategy, Marketing Management, Marketing Metrics, and Marketing Research

Research Interests

Marketing Strategy, Sales Management, Retail Strategy, Brand Strategy

Selected Scholarly/Creative Work

  • Badrinarayanan, V., & Sierra, J. (n.d.). Triggering and Tempering Brand Advocacy by Frontline Employees: Vendor and Customer-Related Influences.
  • Badrinarayanan, V. A., & Sierra, J. J. (n.d.). Inferred Social Approval and Brand Tribalism: A Tale of Two Communities,. Journal of Product and Brand Management.
  • Badrinarayanan, V. A., Ramachandran, I., & Madhavaram, S. (n.d.). Mirroring the Boss: Ethical Leadership, Emulation Intentions,  and Salesperson Performance. Journal of Business Ethics. Retrieved from https://doi.org/10.1007/s10551-018-3842-1
  • Badrinarayanan, V. A., Ramachandran, I., & Madhavaram, S. (n.d.). Resource Orchestration and Dynamic Managerial Capabilities:  Focusing on Sales Managers as Effective Resource Orchestrators. Journal of Personal Selling and Sales Management. Retrieved from https://doi.org/10.1080/08853134.2018.1466308
  • Badrinarayanan, V. A., & Becerra, E. P. (n.d.). Shoppers’ Attachment with Retail Stores: Antecedents and Impact on Patronage Intentions. Journal of Retailing and Consumer Services.

Selected Awards

  • Award / Honor Recipient: College Recognition Award (Research), McCoy College of Business. 2017
  • Award / Honor Recipient: Favorite Professor Award, The Alfred H. Nolle Chapter of the Alpha Chi National College Honor Society. 2014
  • Award / Honor Recipient: Gary V. Woods Research Award, McCoy College of Business Administration. 2014
  • Award / Honor Recipient: Gregg Master Teacher Symposium Award. 2013
  • Award / Honor Recipient: Runner-Up, Presidential Award for Excellence in Scholarly Activities, Texas State University. 2013

Selected Grants

  • Badrinarayanan, Vishag A, Becerra, Enrique P. Research Enhancement Program, Texas State University, $16000. (Funded: January 1, 2017 - May 31, 2018). Grant.
  • Ramachandran, Indu (Principal), Badrinarayanan, Vishag (Supporting). Research Enhancement Program, Texas State University. (Funded: 2014). Grant.
  • Badrinarayanan, Vishag (Principal), Becerra, Enrique (Co-Principal). Research Enhancement Program Grant, Texas State University, $11040. (Funded: January 2013 - January 2014). Grant.
  • Becerra, Enrique (Co-Principal), Badrinarayanan, Vishag (Co-Principal). Research Enhancement Program Grant, Texas State University, Texas State University, $16000. (Funded: November 2010 - August 2012). Grant.
  • Jillapalli, Ravi, Badrinarayanan, Vishag. Research Enhancement Program (REP) Grant, Texas State University, $16000. (Funded: 2009 - 2010). Grant.

Selected Service Activities

Chair
Curriculum Review Committee
2017-Present
Member
Master's Program in Marketing Committee
2016-Present
Ad-hoc Reviewer
Journal of Interactive Marketing
2015-Present
Member
University Marketing Advisory Committee
2014-Present
Ad-hoc Reviewer
Marketing Management Journal
2014-Present