Faculty Profiles

Dr. Vishag A Badrinarayanan

Professor — Department of Marketing

MCOY 424B

phone: (512) 245-6877

vb16@txstate.edu

Marketing Strategy, Marketing Management, Marketing Metrics, and Marketing Research

Marketing Strategy, Sales Management, Retail Strategy, Brand Strategy

Selected Scholarly/Creative Work

Ramachandran, I., Lengnick-Hall, C. A., & Badrinarayanan, V. A. (n.d.). Enabling and leveraging Ambidexterity: Influence of Strategic Orientations and Knowledge Stock. Journal of Knowledge Management.
Badrinarayanan, V., & Sierra, J. (2018). Triggering and Tempering Brand Advocacy by Frontline Employees: Vendor and Customer-Related Influences. Journal of Business & Industrial Marketing, 33(1), 42–52.
Badrinarayanan, V. A., & Sierra, J. J. (2018). Inferred Social Approval and Brand Tribalism: A Tale of Two Communities,. Journal of Product and Brand Management, 27(4), 363–374.
Badrinarayanan, V. A., Ramachandran, I., & Madhavaram, S. (n.d.). Mirroring the Boss: Ethical Leadership, Emulation Intentions, and Salesperson Performance. Journal of Business Ethics. Retrieved from https://doi.org/10.1007/s10551-018-3842-1
Badrinarayanan, V. A., Ramachandran, I., & Madhavaram, S. (2018). Resource Orchestration and Dynamic Managerial Capabilities: Focusing on Sales Managers as Effective Resource Orchestrators. Journal of Personal Selling and Sales Management, 39(1), 23–41. Retrieved from https://doi.org/10.1080/08853134.2018.1466308

Award / Honor Recipient: College Recognition Award (Research), McCoy College of Business. 2017
Award / Honor Recipient: Favorite Professor Award, The Alfred H. Nolle Chapter of the Alpha Chi National College Honor Society. 2014
Award / Honor Recipient: Gary V. Woods Research Award, McCoy College of Business Administration. 2014
Award / Honor Recipient: Gregg Master Teacher Symposium Award. 2013
Award / Honor Recipient: Runner-Up, Presidential Award for Excellence in Scholarly Activities, Texas State University. 2013

Badrinarayanan, Vishag A, Becerra, Enrique P. Research Enhancement Program, Texas State University, $16000. (Submitted: October 2018, Funded: January 2019 - May 2020). Grant.
Badrinarayanan, Vishag A, Becerra, Enrique P. Research Enhancement Program, Texas State University, $16000. (Funded: January 1, 2017 - May 31, 2018). Grant.
Ramachandran, Indu (Principal), Badrinarayanan, Vishag (Supporting). Research Enhancement Program, Texas State University. (Funded: 2014). Grant.
Badrinarayanan, Vishag (Principal), Becerra, Enrique (Co-Principal). Research Enhancement Program Grant, Texas State University, $11040. (Funded: January 2013 - January 2014). Grant.
Becerra, Enrique (Co-Principal), Badrinarayanan, Vishag (Co-Principal). Research Enhancement Program Grant, Texas State University, Texas State University, $16000. (Funded: November 2010 - August 2012). Grant.

Chair

Curriculum Review Committee

2017-Present

Member

Master's Program in Marketing Committee

2016-Present

Ad-hoc Reviewer

Journal of Interactive Marketing

2015-Present

Member

University Marketing Advisory Committee

2014-Present

Ad-hoc Reviewer

Marketing Management Journal

2014-Present