Faculty Profile for Dr. Ju Long

profile photo for Dr. Ju Long
Dr. Ju Long
Chair - Associate Professor — CIS & Quantitative Methods
MCOY 404E
phone: (512) 245-3237

Biography Section

Biography and Education

Dr. Long earned bachelor and master’s degrees in Business Administration from Renmin University in China, a master’s degree in Social Work from the University of Michigan, and a Ph.D. in Management Information Systems from the University of Texas at Austin. After completing her doctorate, Dr. Long joined Texas State University as an assistant professor in 2004. Dr. Long earned tenure and promotion to associate professor in 2010. Dr. Long has served as the Assistant Chair of the department from 2016 to 2017 and has held several positions on campus including Faculty Senator (2014–2016) and Chair of McCoy College of Business Administration Governance Committee (2014–2016).

Dr. Long’s research interests predominantly focus on developing applications that engage patients in active participation in their healthcare. Her expertise in technology innovation and diffusion are applied in many aspects of healthcare technology research, including patients’ self-efficacy beliefs towards new technology, patient engagements, and motivational factors for active participation and adherence. Dr. Long has been the principal investigator, co-principal investigator, and senior personnel on research projects with more than $1 million in funding from the National Institutes of Health, Microsoft, and others. She has published in many peer-reviewed journals, including Computer Methods and Programs in Biomedicine, Journal of Healthcare Management, and Interactive Journal of Medical Research. She has been named the dean’s nominee for the Presidential Award for Excellence in Scholarly/Creative Activities (2007, 2011), the dean’s nominee for the Presidential Award for Excellence in Teaching (2009), and the dean’s nominee for the Presidential Award for Excellence in Service (2015).

Teaching Interests

IT Systems Project Management, E-Commerce: Strategies, Technologies, and Applications, Software Quality and Measurement in Information Systems.

Research Interests

Develop applications that engage patients in active participation in their health care, especially cancer screenings and substance abuse screenings. My research and expertise in technology innovation and diffusion can be applied in many aspects of research area, including patients’ self-efficacy beliefs towards new technology, patient engagements, and motivational factors of active participation. My technical expertise in information systems and statistical analysis add value to the research in designing and implementing the data collection system, and in interpreting the data collected from the users.

Selected Scholarly/Creative Work

  • Lee, H.-M., Long, J., Mehta, M. R., & Zhang, P. (n.d.). Health Information Exchange Adoption: Influences of Public Insurance Programs. International Journal of Information and Decision Sciences.
  • Long, J., Yuan, M. J., & Lee, H. M. (2019). How to Program a Chatbot – An Introductory Project and Student Perceptions. Issues in Informing Science and Information Technology, 16. https://doi.org/https://doi.org/10.28945/4282
  • Zhang, P., Long, J., & Ma, J. (2018). How IT Awareness Impacts IT Control Weaknesses and Firm Performance. Journal of International Technology and Information Management, 27(2), 99–120. Retrieved from https://scholarworks.lib.csusb.edu/cgi/viewcontent.cgi?article=1355&context=jitim
  • Long, J., & Shah, J. (2018). Engaging More Nurses in Cancer Preventive Care:  Challenges and Opportunities. Journal of Healthcare Management, 63(4), 261–268. https://doi.org/10.1097/JHM-D-16-00018
  • Long, J., Yuan, M. J., & Johnson, R. K. (2018). A Shared Decision-Making Tool to Prevent Substance Abuse: Study Protocol. Journal of Medical Internet Research, 7(1). https://doi.org/10.2196/resprot.7650

Selected Awards

  • Award / Honor Recipient: College Achievement Award for the Presidential Award for Excellence in Service, McCoy College of Business Administration. September 1, 2015
  • Award / Honor Recipient: Dean Nominee for Presidential Award for Excellence in Scholarly / Creative Activities, 2011, Texas State University. 2011
  • Award / Honor Recipient: Dean Nominee for Presidential Award for Excellence in Teaching, Texas State University. 2009
  • Award / Honor Recipient: Dean Nominee for Presidential Award for Excellence in Scholarly / Creative Activities, Texas State University. 2007
  • Award / Honor Recipient: Fred Moore Teaching Excellence Award, University of Texas at Austin. 2004

Selected Grants

  • Long, Ju (Supporting). Neonatal Abstinence Syndrome (NAS) Primer, Reference and Decision Support Tool, National Institutes of Health, Federal, $144200. (Funded: June 2014). Grant.
  • Long, Ju (Supporting). "A Shared Decision-Making Tool to Prevent Substance Abuse", National Institutes of Health -- National Institute on Drug Abuse, Federal, $999300. (Funded: September 2016 - September 2018). Grant.
  • Long, Ju (Principal). "Optimize and Scale a Medication-management-as-a-Service (MaaS) solution on Microsoft Azure Cloud Computing Platform", Microsoft Azure Research Award, Private / Foundation / Corporate, $20000. (Funded: August 2015 - Present). Grant.
  • Long, Ju (Co-Principal), Mehta, Mayur (Co-Principal), Lee, Sam (Co-Principal). Social Networking Online for Diabetes Patient Care, McCoy College of Business Administration, Texas State University, $2000. (Funded: 2009 - 2010). Grant.
  • Long, Ju (Co-Principal), White, Garry (Co-Principal). Thinking Globally: Incorporating an International Component in Information Security Curricula, McCoy College of Business Administration, Texas State University, $350. (Funded: 2007 - 2008). Grant.

Selected Service Activities

Participated
AACSB Accreditation assessment process
Present
Participated
Scholars Day and Student Advising Sessions
Present
Other
Assessment for CIS 2324, CIS 3325, and CIS 5358
Present
Attendee, Meeting
Revising the CIS department mission, department goals and learning outcomes
Present
Committee Member
CIS Core Course CIS 1323 and CIS 3380 Curriculum Committee
Present