Faculty Profile for Dr. Raymond P Fisk

profile photo for Dr. Raymond P Fisk
Dr. Raymond P Fisk
Professor — Department of Marketing
MCOY 211
phone: (512) 245-9614

Biography Section

Biography and Education

Raymond P. Fisk (B.S., M.B.A., and Ph.D. from Arizona State University), Professor of Marketing at Texas State University and Honorary Professor of International Studies. He was Professor and Chair of the Department of Marketing at Texas State University from 2007 to 2019. He has also served on the faculty at the University of New Orleans, the University of Central Florida and Oklahoma State University. He received a Fulbright Scholarship to Austria in 1987 and has taught in numerous other countries, too. He has published in the Journal of Marketing, Journal of Retailing, Journal of the Academy of Marketing Science, Journal of Service Research, Journal of Public Policy & Marketing, European Journal of Marketing, Journal of Service Management, Service Industries Journal, Service Science, and others. He has published six books: Serving Customers: Global Services Marketing Perspectives; Services Marketing: An Interactive Approach, 4th Ed.; Services Marketing Self-Portraits: Introspections, Reflections and Glimpses from the Experts; Marketing Theory: Distinguished Contributions; AIRWAYS: A Marketing Simulation; and Services Marketing: An Annotated Bibliography. He is Past President of the American Marketing Association's Academic Council. He founded the AMA Services Marketing Special Interest Group (SERVSIG) in 1993 and has served SERVSIG in many leadership roles. The American Marketing Association made him the Inaugural Recipient of the SIG Leadership Award in 2016. He received the Career Contributions to the Services Discipline Award from SERVSIG in 2005. In 2012, he received the Grönroos Service Research Award from the CERS Centre for Relationship Marketing and Service Management, Department of Marketing, Hanken School of Economics, Finland.

Teaching Interests

Services Marketing, Service Design, and Marketing Management.

Research Interests

Services Marketing, Service History, Service Design, and Transformative Service Research.

Selected Scholarly/Creative Work

  • Nasr, L., & Fisk, R. P. (2019). The Global Refugee Crisis How Can Transformative Service Researchers Help? The Service Industries Journal, 39(9–10), 684-700 (Quality Indicators: Impact Factor “2.38”, ABDC “B”, McCoy Marketing Department "B+", Citation score “30”).
  • Fisk, R. P., Fuessel, A., Laszlo, C., Struebi, P., Valera, A., & Weiss, C. (2019). Systemic Social Innovation: Co-Creating a Future Where Humans and all Life Thrive. Humanistic Management Journal, 4(2), 191–214. https://doi.org/10.1007/s41463-019-00056-8
  • Fisk, R. P., Dean, A., Alkire, L., Joubert, A., Previte, J., Robertson, N., & Rosenbaum, M. (2018). Design for Service Inclusion: Creating Inclusive Service Systems by 2050. Journal of Service Management, 29, 834-858 (Quality Indicators: Impact Factor "4.66”, ABDC "A", McCoy Marketing Department "B+", Citation score “67”, Awarded: ***2018 Highly Commended Paper Award***.
  • Teixeira, J. G., Patrício, L., Huang, K.-H., Fisk, R. P., Nóbrega, L., & Constantine, L. (2017). The MINDS Method: Integrating Management and Interaction Design Perspectives for Service Design. Journal of Service Research, 20(3), 240–258.
  • Fisk, R. P., Anderson, L., Bowen, D. E., Gruber, T., Ostrom, A. L., Patrício, L., … Sebastiani, R. (2016). Billions of Impoverished People Deserve to Be Better Served: A Call to Action for the Service Research Community. Journal of Service Management, 28(1), 43–55.

Selected Awards

  • Award / Honor Recipient: Steve Baron Award for Outstanding Contribution to the Service Community, Journal of Services Marketing. 2020
  • Award / Honor Recipient: American Marketing Association SIG Leadership Award, Inaugural Recipient, American Marketing Association. 2016
  • Award / Honor Recipient: Grönroos Service Research Award, CERS Centre for Relationship Marketing and Service Management at the Department of Marketing, Hanken School of Economics, Finland. June 9, 2012
  • Award / Honor Recipient: Career Contributions to the Services Discipline Award, American Marketing Association Services Marketing Special Interest Group. 2005
  • Award / Honor Recipient: Fulbright Scholar. 1987

Selected Grants

  • Fisk, Raymond P, Hunt, Nancy. “Documenting and Improving Learning: Electronic Portfolios in Business Education”, Student Technology Fee Grant, UNO, $20000. (Funded: 2002). Grant.
  • Fisk, Raymond P. NAWTSD Technology Transfer Project, DOD/NAVY/NAWTSD, $6000. (Funded: 1996). Grant.
  • Fisk, Raymond P. UCF High Technology Transfer Incubator for Undergraduate Education, UCF Strategic Planning Council, $11000. (Funded: 1996). Grant.
  • Fisk, Raymond P. NAWTSD Technology Transfer Project, DOD/NAVY/NAWTSD, $14990. (Funded: 1995). Grant.
  • Fisk, Raymond P. UCF High Technology Transfer Incubator for Undergraduate Education, UCF Strategic Planning Council, $10000. (Funded: 1995). Grant.

Selected Service Activities

Editorial Review Board Member
Journal of Public Policy & Marketing
2020-Present
Founder
ServCollab
June 2018-Present
Editorial Review Board Member
Journal of Service Research
2013-Present
Legacy Leader
Services Marketing Special Interest Group (SERVSIG)
2011-Present
Editorial Review Board Member
Journal of Service Management
2007-Present