Faculty Profile for Dr. Youjeong Kim

profile photo for Dr. Youjeong Kim
Dr. Youjeong Kim
Associate Professor — School of Jrnlism & Mass Comm
phone: (512) 245-2656

Biography Section

Biography and Education

Youjeong Kim is an associate professor in the School of Journalism and Mass Communication at Texas State University. She teaches writing for electronic media.

Kim completed her Ph.D. in Communications at Pennsylvania State University and her master's degree in Mass Communication at Kansas State University.

Kim worked as a television producer for the Korea Broadcasting System (one of three major broadcasting systems in Korea) for two years, where she directed and produced several TV documentaries and received the “The Best Program of This Month” award in 2002.

Teaching Interests

writing for electronic media, TV studio production

Research Interests

Youjeong Kim’s research investigates the social and psychological effects of new media technology unique to online communication in the context of health-related communication, ranging from websites to virtual environments. Her special interest centers on the role of avatars (i.e., graphical, human-like characters) with regard to user information processing and health-related behavior.

Selected Scholarly/Creative Work

  • Kim, H. S., Chung, M. Y., Rhee, E. S., & Kim, Y. (n.d.). Is it reciprocating or self-serving?: Understanding coping strategies for postpartum depression in an online community for Korean mothers. Health Care for Women International.
  • Han, M. C., & Kim, Y. (2018). How Culture and Friends Affect Acceptance of Social Media Commerce and Purchase Intentions: A Comparative Study of Consumers in the U.S. and China. Journal of International Consumer Marketing, 30(5). https://doi.org/10.1080/08961530.2018.1466226
  • Han, M. C., & Kim, Y. (2017). Why Consumers Hesitate to Shop Online: Perceived Risk and Product Involvement on Taobao.com. Journal of Promotion Management, 23(1). https://doi.org/10.1080/10496491.2016.1251530
  • Han, M. C., & Kim, Y. (2017). Social media commerce: Town square to market square. Pan Pacific Journal of Business Research, 8(1), 29–46. Retrieved from 950 FM 2001 #517,
  • Kim, Y. (2015). My desired self, avatar: The impact of avatar creation on persuasion. International Journal of Virtual Communities and Social Networking, 7(1), 1–13.

Selected Awards

  • Award / Honor Recipient: Outstanding Service Award, Korean American Communication Association (KACA). December 11, 2020
  • Award / Honor Recipient: Outstanding Faculty of the Year, New York Institute of Technology. May 15, 2019
  • Award / Honor Recipient: Outstanding Research Presentation Award, Biennial D.C. Health Communication Conference. October 15, 2015
  • Award / Honor Recipient: Advisor of the Year, ICUC - Communication University of China. May 15, 2017
  • Award / Honor Recipient: Distinguished Paper Award, Pan Pacific Business Research Conference. May 15, 2016

Selected Grants

  • Kim, Youjeong (Principal). Orchestrating plants: The impact of interactive plants on social skills enhancement among autistic children, The Breneman Jaech Foundation, Private / Foundation / Corporate, $5000. (Funded: May 15, 2016 - May 15, 2017). Grant.
  • Dahir, Carol (Principal), Kim, Youjeong (Co-Principal). Using avatar applications and virtual reality to empower K-12 students’ problem solving, New York Institute of Technology, Institutional (Higher Ed), $9984. (Funded: 2015). Grant.
  • Petrovic, A. (Principal), Oda, Y. (Co-Principal), Kim, Youjeong (Co-Principal). Science & Art behind homo-chiral crystal growth, New York Institute of Technology, Institutional (Higher Ed), $18904.25. (Funded: 2015). Grant.
  • Dahir, Carol (Principal), Kim, Youjeong (Co-Principal). Using avatar applications and virtual reality to empower K-12 students’ problem solving, New York Institute of Technology, Institutional (Higher Ed), $14262.81. (Funded: 2014). Grant.
  • Dahir, Carol (Principal), Kim, Youjeong (Co-Principal). Advancing awareness with avatars: Using virtual characters to combat bullying in schools., New York Institute of Technology, Institutional (Higher Ed), $5922. (Funded: 2012). Grant.

Selected Service Activities

Technology and Facilities
September 2021-Present
Diversity and Inclusiveness
September 2021-Present
Graduate Program & Research committee
September 2021-Present
September 2021-Present
TV/Film Studio Project
September 2021-Present