Faculty Profile for Sergio Bedford

Selected Scholarly/Creative Work

• Bedford, S. C. B., Rodriguez, D., & Cuevas, L. M. (2021). Cancel Couture: Does Racism in Luxury Brands Impact Rappers?
• Liang, Y., Bedford, S. C. B., Liu, C., & Lee, S.-H. (2022). Mad[e] to measure? Examining customer reviews of mass-customized menswear by using expectation-confirmation theory. In International Textile and Apparel Association Annual Conference Proceedings (1st ed., Vol. 79). https://doi.org/10.31274/itaa.15978
• Cho, H., Bedford, S. C. B., Hustvedt, G., Liang, Y., & Malone, M. M. (2022). The impact of COVID-19 on fashion students’ stress over teaching modalities. In International Textile and Apparel Association Annual Conference Proceedings (1st ed., Vol. 79). https://doi.org/10.31274/itaa.16008
• Cho, H., Bedford, S., Hustvedt, G., & Liang, Y. (2022). Careers during COVID: Fashion students’ confidence in the face of a pandemic. In International Textile and Apparel Association Annual Conference Proceedings (1st ed., Vol. 78). https://doi.org/10.31274/itaa.13689
• Lim, H., Cho, M., & Bedford, S. C. B. (2019). You Shall (Not) Fear: The effects of emotional stimuli in social media campaigns and moral disengagement on apparel consumers’ behavioral engagement. Journal of Fashion Marketing and Management, 23(4), 628–644. https://doi.org/10.1108/JFMM-10-2018-0135