Faculty Profile for Dr. Yuli Liang

profile photo for Dr. Yuli Liang
Dr. Yuli Liang
Assistant Professor — School of Family & Consumer Sciences
FCS FCS
phone: (512) 245-4650

Biography Section

Teaching Interests

Global sourcing and fashion, Fashion consumer behavior, Planning, allocation, and buying

Research Interests

Fashion technology, Visual retailing, Retailing in multiple channels, Consumer behavior in digital commerce

Selected Scholarly/Creative Work

  • Hustvedt, G., & Liang, Y. (2022). The decision to sew: Making face masks during the COVID-19 Pandemic. International Journal of Fashion Design, Technology and Education, 15(3), 287–296. https://doi.org/10.1080/17543266.2022.2043944
  • Liang, Y., Lee, S.-H., & Workman, J. E. (2021). How do consumers perceive mobile self-checkout in fashion retail stores? International Journal of Retail & Distribution Management, 50(6), 677–691. https://doi.org/10.1108/IJRDM-08-2020-0299
  • Lee, S.-H., Liang, Y., & Qin, J. (2021). [Review of Can consumers’ visual attention be predictable? A saliency modeling-based approach on fashion advertisements, by Y. Chen & A. Mahdi]. International Journal of Fashion Design, Technology and Education, 14(3), 253–262. https://doi.org/10.1080/17543266.2021.1925354
  • Liang, Y., Lee, S.-H., & Workman, J. E. (2020). Implementation of Artificial Intelligence in fashion: Are consumers ready? Clothing and Textiles Research Journal, 38(1), 3–18. https://doi.org/10.1177/0887302x19873437
  • Kamma, V., & Liang, Y. (2024). Sustainability communications among fashion retailers: Comparison of Patagonia and H&M. In International Textile and Apparel Association Annual Conference Proceedings (1st ed., Vol. 80). https://doi.org/10.31274/itaa.17520

Selected Awards

  • Award / Honor Recipient: ITAA Paper of Distinction Award in the Design/Product Development track, International Textiles and Apparel Association. 2021
  • Award / Honor Recipient: Best Track Paper Award in Fashion Clothing Consumer and Behavior track, American Collegiate Retailing Association. March 4, 2022
  • Award / Honor Recipient: ITAA Best Paper Award: Doctoral level 2nd place, International Textiles and Apparel Association. November 18, 2017

Selected Grants

  • Liang, Yuli (Principal), Joyner Martinez, Cosette Marie (Co-Principal), Hustvedt, Gwendolyn (Co-Principal), Underhill, Barry Alan (Co-Principal). Create Opportunities for Undergraduates to Participate in Research: Initiating an Undergraduate Research Learning Community in Fashion Merchandising Program, Texas State University, $5000. (Funded: September 1, 2023 - May 31, 2024). Grant.
  • Liang, Yuli (Principal), Hustvedt, Gwendolyn (Co-Principal). FCS: Using Technology for Underserved Rural Entrepreneurs (FUTURE), Texas State University, $15996. (Submitted: October 7, 2022, Funded: January 17, 2023 - May 31, 2024). Grant.
  • Liang, Yuli (Principal). Create Opportunities for Undergraduates to Participate in Research: Initiating an Undergraduate Research Learning Community in Fashion Merchandising Program, Texas State University, $5000. (Funded: September 1, 2022 - May 31, 2023). Grant.

Selected Service Activities

Reviewer / Referee
BMC Psychology
December 11, 2023-Present
Reviewer / Referee
Fashion Practice
December 8, 2023-Present
Co-Chair
International Textiles and Apparel Association - Sustainability/Social Responsibility track
November 11, 2023-Present
Reviewer / Referee
Cogent Business and Management
July 2023-Present
Member
International Textiles and Apparel Association - Student Best Paper Awards Committee
January 1, 2023-Present