Faculty Profile for Dr. Amber Hinsley

profile photo for Dr. Amber Hinsley
Dr. Amber Hinsley
Assistant Professor — School of Jrnlism & Mass Comm
phone: (512) 245-2656

Biography Section

Biography and Education

Amber Hinsley was a journalist in Los Angeles when she discovered she loved mentoring reporters as much as she loved being a reporter. After guest lecturing in several classes, she decided to go to graduate school to become a professor. She received her master's degree from Kansas State University, and her doctoral degree from the University of Texas at Austin.
Dr. Hinsley loves learning new tools as the journalism industry evolves, and she is fortunate to have taught a range of practical skills courses (like Multimedia Journalism, Data Journalism and Social Media as Professional Tools) as well as more critical analysis courses like Real News, Fake News & Media Literacy while at Texas State University or at her previous university.
Drawing on her experiences as a newsroom manager, Dr. Hinsley's research has looked at the public's experiences with fake news, journalists' use of social media as crisis reporting tools, and the impact of a merger between a nonprofit news site and a public radio station, to name a few. Recently, Dr. Hinsley joined with an interdisciplinary research team to study communication related to COVID-19 and they have several projects in progress. Her research has been published in multiple academic journals, including Journalism, Journalism Studies, Newspaper Research Journal, #ISOJ, Journal of Radio and Audio Media, Health Communication, and Media Report to Women.

Selected Scholarly/Creative Work

  • Park, T., Ju, I., Ohs, J., & Hinsley, A. W. (2021). Optimistic bias and preventive behavioral engagement in the context of COVID-19. Research in Social and Administrative Pharmacy, 17(1), 1859–1866.
  • Hinsley, A. W., & Lee, H. (2020). Tweeting in the midst of disaster: A comparative case study of  journalists’ practices following four crises. Newspaper Research Journal, 41(3), 297–316.
  • Hinsley, A. W., & Lee, H. (2015). #Ferguson strategic messaging: How local journalists and activists used Twitter as a communication tool. #ISOJ, , The Official Research Journal of the International Symposium on Online Journalism, 5(1), 124–146.
  • Gil de Zuniga, H., & Hinsley, A. W. (2013). The press versus the public: What is ‘good  journalism?’ Journalism Studies, 14(6), 926–942.
  • Hinsley, A. W., Ju, I., Park, T., & Ohs, J. (n.d.). Credibility in the time of COVID-19: Cues that audiences look for when assessing information on social media and building confidence in identifying ‘fake news’ about the virus. Open Information Science.

Selected Awards

  • Award / Honor Recipient: Grand Prize Winner, Great Ideas for Teaching Competition, Association for Education in Journalism & Mass Communication. August 2020 - August 2021
  • Award / Honor Recipient: Award for Excellence in Undergraduate Teaching, Saint Louis University. March 2017 - March 2018

Selected Grants

  • Hinsley, Amber Willard. How to reach the skeptics: Finding the ‘right’ messaging and sources to produce credible information about COVID-19 vaccines on social media, Texas State University, $8000. (Submitted: October 2021). Grant.

Selected Service Activities

University Star Advisory Committee
April 2021-Present
Equity & Inclusion Committee
October 2020-Present
Graduate Program & Research Committee
October 2020-Present
Newspaper & Online News Division, Association for Education in Journalism & Mass Communication
September 2020-Present
Reviewer / Referee
International Journal of Communication