Faculty Profile for Dr. Masoud Moradi

profile photo for Dr. Masoud Moradi
Dr. Masoud Moradi
Assistant Professor — Department of Marketing
MCOY 424
phone: (512) 245-5261

Biography Section

Biography and Education

Masoud Moradi is an Assistant Professor of Marketing at the McCoy College of Business, Texas State University. Prior to coming to Texas State University, he received his Ph.D. in Marketing at Texas Tech University. He received both his B.S. degree in Computer Science and his MBA from Sharif University of Technology. Before coming to academia, he worked in industry as a marketing expert and data analyst. His main responsibilities were combining quantitative methods with big data analytics and using programming to integrate big data into the CRM processes.

Teaching Interests

Marketing Analytics
Marketing Research
Big Data Analytics
Machine Learning
Predictive Models in Marketing

Research Interests

Marketing Strategy
Big Data Analytics
Digital/Online Marketing
Empirical Modeling

Selected Scholarly/Creative Work

  • Moradi, M., & Badrinarayanan, V. A. (n.d.). The Effects of Video Pitch Content and Style on Crowdfunding Success. In 42th ISMS Marketing Science Conference Proceedings.
  • Moradi, M., Zihagh, F., & Dass, M. (n.d.). Effects of Brand Compatibility and Narrative Features on Funding Level of Crowdfunding Projects. In Proceedings of the 2020 Academy of Marketing Science (AMS) Annual Conference.
  • Moradi, M., & Dass, M. (2019). An Investigation into the Effects of Message Framing on Crowdfunding Funding Level. Journal of Electronic Commerce Research, 20(4), 238–254.
  • Moradi, M., & Zihagh, F. (2019). Moderating Effects of Contextual and Individual Factors on the Relationship between Cultural Precedents and Marketing-Related Norms. Business Ethics and Leadership, 3(3), 39–46.
  • Moradi, M., Dass, M., & Kumar, P. (2019). The Effects of Review Extremity and Rhetorical Devices on Review Helpfulness. In AMA Winter Marketing Academic Conference Proceedings (Vol. 30, pp. 400–401).

Selected Awards

  • Award / Honor Recipient: 2016 Rawls Graduate Scholarship, Texas Tech University. August 2016 - August 2018
  • Award / Honor Recipient: Graduate Assistantship, Texas Tech University. August 2014 - August 2018
  • Award / Honor Recipient: 2018 Helen Devitt Jones Excellence in Graduate Teaching Award, Texas Tech University. May 2018
  • Award / Honor Recipient: 2018 Outstanding Contributions to Teaching as a Doctoral Student Award, Texas Tech University. May 2018
  • Award / Honor Recipient: 2016 The CH Foundation Scholarship, Texas Tech University. August 2016

Selected Grants

  • Moradi, Masoud (Principal). Research Enhancement Program (REP), Texas State University, $8000. (Funded: December 2019). Grant.
  • Moradi, Masoud. New Faculty Startup Grant, Texas State University Libraries, $1000. (Funded: September 2019). Grant.
  • Moradi, Masoud. 2015 RAWLS Research Grant, Texas Tech University, Private / Foundation / Corporate, $3000. (Funded: June 2015). Grant.

Selected Service Activities

Master of Science in Marketing Research and Analysis (MSMRA) Admission Committee
Ad-hoc Reviewer
Society for Marketing Advances (SMA)
Department of Marketing Graduate Faculty Committee
Ad-hoc Reviewer
AMS Annual Conference
September 2019-Present
Ad-hoc Reviewer
AMA Summer Marketing Academic Conference