Faculty Profile for Dr. Aditya Gupta

profile photo for Dr. Aditya Gupta
Dr. Aditya Gupta
Assistant Professor — Department of Marketing
MCOY 424
phone: (512) 245-7454
Scholarly/Creative Work
Awards
Grants
Service

Biography Section

Biography and Education

 Dr. Gupta is an Assistant Professor of Marketing at McCoy College of Business, Texas State University. He earned his PhD in Marketing from Pennsylvania State University, where he was also awarded the doctoral fellowship from Institute for the study of business markets at Penn State. Dr. Gupta received his MBA from Indian Institute of Management Bangalore, India. His research interests are in the area of inter-firm relationships, sales management, key account management, business to business markets and marketing strategy with special interest in application of social network analysis to business to business market problems. Dr. Gupta has published his research in numerous journals including Journal of Marketing Research, Journal of Marketing, Production and Operations Management, Journal of Business Research, and Journal of Personal Selling and Sales Management. He currently serves on the editorial review board of Journal of Academy of Marketing Science (JAMS) and Journal of Business Research (JBR) and regularly serves as a referee for several top-tier journals. He is affiliated with the Center for Professional Sales, at McCoy College of Business, and teaches Sales Management, and Sales Technology and Sales Force Automation classes. Before joining Texas State, he worked as an Assistant Professor of Marketing at Iowa State University, where he taught Sales Management and Marketing Strategy classes. Aditya also has over 9 years of work experience in Information Technology and Telecom industry, spanning multiple roles such as marketing and presales, business development, and leading product development teams. For interests, he likes to follow the business and financial markets news and does yoga and meditation.

Teaching Interests

 Sales Management, Personal Selling, Marketing Strategy, Marketing Management, Global Marketing, Business-to-Business Marketing, Customer Relationship Management, and Channel Management.

Research Interests

 • Application of social network analysis to business to business marketing problems.
• Inter-firm relationships, Sales management, Key account management
• Business to business markets and marketing strategy issues
• Building firm’s marketing capabilities
• Empirical modeling of marketing strategy issues using econometrics and Bayesian methods.

Selected Scholarly/Creative Work

  • Mallapragada, G., Gupta, A., & Josephson, B. (2022). The impact of social capital and transaction efficacy on salesperson performance. Production and Operations Management, 31(9), 3525-3542 (Quality Indicators: CABS: 4*, ABDC: A*, FT-50, UTD-24). Retrieved from https://doi.org/10.1111/poms.13780
  • Badrinarayanan, V. A., Gupta, A., & Chaker, N. (2021). The pull-to-stay effect: influence of sales managers’ leadership worthiness on salesperson turnover intentions. Journal of Personal Selling and Sales Management, 41(1), 39-55 (Quality Indicators: ABDC: A). Retrieved from https://doi.org/10.1080/08853134.2020.1820347
  • Gupta, A., Kumar, A., Grewal, R., & Lilien, G. (2019). Within-Seller and Buyer-Seller Network Structures and Key Account Profitability. Journal of Marketing, 83(1), 108-132 (Quality Indicators: CABS: 4*, ABDC: A*, FT-50, UTD-24). Retrieved from https://doi.org/10.1177/0022242918812056
  • Wang, R., Gupta, A., & Grewal, R. (2017). Mobility of Top Marketing and Sales Executives in Business-to-Business Markets: A Social Network Perspective. Journal of Marketing Research, 54, 650-670 (Quality Indicators: CABS: 4*, ABDC: A*, FT-50, UTD-24). Retrieved from http://dx.doi.org/10.1509/jmr.14.0124
  • Sen, A., Kumar, A., Dubey, V., & Gupta, A. (2023). Managing Two-Sided B2B Electronic Markets: Governance Mechanisms, Performance Implications, and Boundary Conditions. Journal of Business Research, 169(December 2023), 114257-114281 (Quality Indicators: ABDC-A). https://doi.org/https://doi.org/10.1016/j.jbusres.2023.114257

Selected Awards

  • Award / Honor Recipient: 2020 Olney Early Career Research Award, McCoy College of Business. September 1, 2020 - July 2021
  • Award / Honor Recipient: McCoy College Achievement Award for Excellence in Scholarly/Creative (2021), McCoy College. August 2020 - July 2021
  • Award / Honor Recipient: McCoy College Achievement Award for Excellence in Teaching (2023), McCoy College. August 2022 - July 2023
  • Award / Honor Recipient: 2022 Best Reviewer Award, Journal of Academy of Marketing Science (JAMS). June 2022
  • Award / Honor Recipient: McCoy College Achievement Award for Excellence in Teaching (2021), McCoy College. August 2020 - July 2021

Selected Grants

  • Gupta, Aditya. McCoy Research Grant Program (2021), McCoy College of Business, $5000. (Funded: May 1, 2021 - May 2022). Grant.
  • Gupta, Aditya. Marketing Department Research Support, Marketing Department, Texas State University, $6000. (Funded: May 15, 2021 - August 2021). Grant.
  • Gupta, Aditya (Principal), Badrinarayanan, Vishag A (Co-Principal). Research Enhancement Program (REP) Grant 2020, Texas State University, $1991. (Funded: January 1, 2021 - August 31, 2021). Grant.

Selected Service Activities

Editorial Review Board Member
Journal of Academy of Marketing Science
April 1, 2020-Present
Editorial Review Board Member
Journal of Business Research
January 2023-Present
Reviewer / Referee
Journal of Marketing Research
June 2021-Present
Other
Coach sales students for job interviews
January 2021-Present
Affiliated Researcher, a "by invitation only" position
Reynolds and Reynolds Sales Leadership Institute at Mays School of Business
May 1, 2020-Present