Faculty Profile for Dr. Michel Mae Haigh

profile photo for Dr. Michel Mae Haigh
Dr. Michel Mae Haigh
Professor — School of Jrnlism & Mass Comm
OM 224
phone: (512) 245-7238

Biography Section

Biography and Education

Michel M. Haigh brings a mix of practical and teaching experience to her position at Texas State. She joined the faculty in July of 2017. Haigh teaches graduate courses and serves at the Graduate Advisor for SJMC.

Haigh earned her undergraduate degrees at South Dakota State University (ag journalism and speech communication). She earned a master’s in agricultural education with an emphasis in agricultural communications at Texas Tech University prior to working for the Division of Ag Sciences at Oklahoma State. She worked as a writer/editor and produced the alumni magazine twice a year for the Oklahoma State Cooperative Extension service. Haigh earned a Ph.D. in communication studies at the University of Oklahoma in 2006.

She was a member of the ad/pr faculty at Penn State from 2006-2017 where she taught public relations writing, campaigns, research methods, freshmen seminar, and mass media and society. She also taught an intro to graduate studies for the master’s students. She has co-authored more than 40 conference presentations, seven of which have been recognized with the “Top Paper” award.

She has published more than 35 articles in journals such as Journalism & Mass Communication Quarterly, Journal of Broadcasting & Electronic Media, Communication Monographs, Communication Research, the Newspaper Research Journal, and Communication Quarterly. Haigh gives back to the communication discipline in a number of ways. She was an officer in the Communication Theory & Methodology division of the Association for Education in Journalism and Mass Communication serving as the teaching standards chair, the Midwinter meeting research chair, program planner, and chair of the division from 2011-2012. She also routinely serves as a site-team member for the Accrediting Council on Education in Journalism and Mass Communications.

Haigh was selected to attend the 2011 Scripps Howard Leadership Academy. And in 2012, she was recognized as a Plank Fellow by The Plank Center for Leadership in Public Relations at The University of Alabama.

In 2014, Haigh was named to NerdScholar's "40 under 40" list of "professors who inspire," and was the recipient of the 2014 Excellence in Teaching Award from the College of Communications Alumni Society Board. In 2015, she was recognized with the Excellence in Teaching Award from The National Society of Leadership and Success. She placed first in the 2007 Promising Professors competition coordinated through the Mass Communication & Society Division of AEJMC. Haigh was recognized with the Penn State College of Communications Deans’ Excellence Award in Research in 2008, and the Deans’ Excellence Award in Service in 2010.

Research Interests

Media Effects, Public Relations

Selected Scholarly/Creative Work

  • Haigh, M. M., & Ngondo, P. S. (n.d.). Examining how Medium, Message, and Image Restoration Strategy Used in Crises Responses Impact Stakeholders.
  • Haigh, M. M. (2020). Comparative Analysis of Theoretical Propositions Focusing on Apologia. In H. D. O’Hair & M. J. O’Hair (Eds.), Handbook of Applied Communication Research (pp. 63–74). Hoboken, NY, USA: Wiley.
  • Burns, E., & Haigh, M. M. (n.d.). Examining the Narratives of Syria: A Longitudinal Frame Analysis of the Syrian Conflict. Newspaper Research Journal.
  • Haigh, M. M. (2018). Examining Print Coverage of the Keystone Pipeline XL Using the Social Amplification of Risk Framework. In H. D. O’Hair (Ed.), Risk and Health Communication in an Evolving Media Environment (pp. 191–206). Routledge.
  • Haigh, M. M., & Brubaker, P. (2018). Social Media and Televangelists: Examining Facebook and  Twitter content. The Journal of Religion, Media, and Digital Culture, 7(1).

Selected Awards

  • Award / Honor Recipient: 2018 Distinguished Alumna Award South Dakota State, Department of Journalism and Mass Communication. 2018
  • Award / Honor Recipient: Alpha Chi Favorite Professors for 2018, Alpha Chi National Honor Society, Texas State University. 2018
  • Award / Honor Recipient: Faculty Marshal, College of Communications, Penn State University. 2016
  • Award / Honor Recipient: Excellence in Teaching Award, National Society of Leadership and Success PSU honor society. 2015
  • Award / Honor Recipient: Faculty Marshal, College of Communications, Penn State University. 2015

Selected Grants

  • Haigh, Michel Mae (Principal). Message Frames, Emotion, and Crisis: Examining the Impact of Crisis Messages on Stakeholders, Penn State Aruthur W. Page Center, Penn State Aruthur W. Page Center, $15000. Grant.
  • Haigh, Michel Mae, Wigley, S. “Examining How Practitioners Handle User Generated Feedback in Social Media.”, The Arthur W. Page Center for Integrity in Public Communication, Institutional (Higher Ed). (Funded: 2012 - 2013). Grant.

Selected Service Activities

GRP-Grad Council Subcommittee: Graduate Advisor PPS
November 2020-Present
Faculty Handbook Committee Chair
August 2020-Present
Accrediting Council on Education in Journalism and Mass Communications (ACEJMC)
Broadcast Education Association Research Committee
Graduate Committee
July 2017-Present