Faculty Profile for Jennifer M Scharlach
Jennifer M Scharlach
Associate Professor of Practice — School of Jrnlism & Mass Comm
OM 102
phone: (512) 245-2656
Biography Section
Biography and Education
Jennifer Scharlach is an Assistant Professor of Practice for the School of Journalism and Mass Communication at Texas State University.With a background of non-profit marketing, public relations, fundraising and event planning experience, Scharlach brings a real-world perspective to the role of teaching our next generation of public relations professionals. Scharlach enjoys working with clients and students to find solutions to business problems through relevant research and outside-of-the-box ideas.
Scharlach has worked in the non-profit public relations industry for over 20 years. Her partnership/research with the Texas Association for Mexican American Chambers of Commerce recently received statewide media coverage and was awarded the 2022 Translational Health Center award recipient. Her work on several public safety campaigns has been honored by receiving awards like the North American Boating Education Advancement Award, US Boating Education Advancement Award-Southern Region, Texas Public Relations Society - Community Relations Silver Spur, and National Water Safety Congress - Award of Merit. Scharlach’s public relations and marketing efforts at Texas State have been awarded the Council for Advancement and Support of Education (CASE) - District IV Silver Medal for Publication Design, and the CASE - District IV - Outstanding External Program for the Gold Book. In her spare time, Scharlach enjoys spending time with her family and friends.
Research Interests
Social Marketing, Experiential Marketing, Team BuildingSelected Scholarly/Creative Work
- Craig, C. M., Ngondo, P. S., Devlin, M. B., & Scharlach, J. M. (2019). Escaping the Routine: Unlocking Group Intervention. Communication Teacher, 34(1), 14–18.
Selected Awards
- Award / Honor Recipient: College Achievement Award, College of Fine Arts and Communications. February 2023 - December 2023
- Award / Honor Recipient: 2023 Inclusive Excellence Showcase - Most Innovative Program, Texas State University. January 2023 - December 2023
- Award / Honor Recipient: Health Research Accelerator Award, Translational Health Research Center. April 2022 - May 2023
- Award / Honor Recipient: Texas State Alumni Association Teaching Award of Honor, Texas State Alumni Association. June 2020
- Award / Honor Recipient: Texas State Quarterly Service Award, Texas State University. June 1, 2015
Selected Grants
- Scharlach, Jennifer M (Co-Principal), Price, Debra (Co-Principal). ODEL Study in America Exploratory Grant, ODEL, Texas State University, $3000. (Submitted: May 2022, Funded: May 2022 - December 2022). Grant.
- Scharlach, Jennifer M. Texas Association of Mexican American Chambers of Commerce Research Grant, Texas Association for Mexican American Chambers of Commerce, Private / Foundation / Corporate, $1000. (Submitted: January 2022, Funded: January 2022 - December 2022). Grant.
- Scharlach, Jennifer M (Principal), Ngondo, Prisca Sibongile (Co-Principal), Higgins Joyce, Vanessa D (Co-Principal). Health Research Accelerator award, Translational Health Research Center, Texas State University, $6000. (Funded: June 2021 - May 2023). Grant.
- Scharlach, Jennifer M. TxDot AAM Project, TxDOT, State. Grant.
- Scharlach, Jennifer (Co-Principal), Ngondo, Prisca Sibongile (Co-Principal), Higgins Joyce, Vanessa (Co-Principal). COVID-19 Vaccine Hesitancy Study, The Texas Association for Mexican American Chamber of Commerce, Private / Foundation / Corporate, $1000. (Funded: January 2022 - Present). Grant.
Selected Service Activities
Member
Presidential Debate Marketing and Communication Task Force
January 2024-Present
Chair
PRSA Austin Chapter Board - Membership
December 2023-Present
Member
Service Learning Advisory Board
August 2022-Present
Member
University Lecture Committee
August 21, 2022-Present
Consultant
Wimberley Valley Radio Station
January 2022-Present