Faculty Profile for Dr. Sidney Thomas Anderson

profile photo for Dr. Sidney Thomas Anderson
Dr. Sidney Thomas Anderson
Assistant Professor — Department of Marketing
MCOY 424
phone: (512) 245-7428

Biography Section

Biography and Education

Dr. Anderson is an Assistant Professor of Marketing. He earned a PhD in Marketing (2016) from Florida State University after receiving his MBA (2011) and B.S. in Computer Information Systems (2000) from the University of Central Missouri. Prior to entering academia, he gained twelve years of experience in the IT industry, where he assisted in implementing enterprise resource planning (ERP) systems; his consulting expertise includes data conversion and systems integration. His research examines the interactions that occur between frontline employees and customers during the service experience, with special attention paid to the impact of service design on the interactions. Specifically, he focuses on service design, healthcare marketing, and service operations management. His work has been published in the European Journal of Marketing, Journal of Service Management, Journal of Services Marketing, International Journal of Operations and Production Management, Service Industries Journal, and Journal for Advancement of Marketing Education.

Teaching Interests

Marketing Management, Principles of Marketing

Research Interests

Marketing Strategy, Healthcare Marketing, Service Operations Management

Selected Scholarly/Creative Work

  • Anderson, S. T., Rayburn, S. W., & Sierra, J. J. (2019). Future Thinking the Role of Marketing in Healthcare. European Journal of Marketing, 53(8), 1521–1545. https://doi.org/https://doi.org/10.1108/EJM-10-2017-0779
  • Rayburn, S. W., Anderson, S. T., & Fowler, K. (2020). Service Process Design and Management. In The Routledge Handbook of Service Research Insights and Ideas. Routledge.
  • Rayburn, S. W., Anderson, S. T., & Smith, K. H. (2018). Designing Marketing Courses based on Self-Determination Theory: Promoting Psychological Need Fulfillment and Improving Student Outcomes. Journal for Advancement of Marketing Education, 26(2), 22–32.
  • Anderson, S. T., Nasr, L., & Rayburn, S. W. (2018). Transformative Service Research and Service Design: Synergistic Effects in Healthcare. The Service Industries Journal, 38(1–2), 99–113. https://doi.org/10.1080/02642069.2017.1404579
  • Anderson, S. T., & Smith, J. (2018). Understanding Hospital Quality: The Case of Cumulative and Balanced Quality. The Service Industries Journal, 38(3–4), 182–200. https://doi.org/http://dx.doi.org.libproxy.txstate.edu/10.1080/02642069.2017.1387247

Selected Awards

  • Award / Honor Recipient: Best Paper Award, Service Industries Journal. 2019
  • Award / Honor Recipient: Favorite Professor, Alpha Chi National Honor Society. 2018
  • Award / Honor Recipient: Sheth Doctoral Consortium Fellow, American Marketing Association. 2015
  • Award / Honor Recipient: Fellows Society, Florida State University. 2012 - 2016
  • Award / Honor Recipient: Linda and O.C. Ferrell Collegiality Award, Florida State University. 2014

Selected Grants

  • Anderson, Sidney Thomas. McCoy Faculty Development Grant (Data Analytics Training), Private / Foundation / Corporate, $3750. (Funded: December 2018). Grant.
  • Anderson, Sidney Thomas (Principal). Research Enhancement Program, Texas State University, Texas State University, $8000. (Submitted: October 2016, Funded: May 2017 - August 2017). Grant.
  • Rayburn, Steven W, Anderson, Sidney Thomas, Nasr, Linda. Environmental Service Committee Grant, Texas State University, $12500. (Submitted: 2016, Funded: 2017 - 2018). Grant.
  • Anderson, Sidney Thomas. McCoy Faculty Development Grant (Service Design Training), Private / Foundation / Corporate, $2000. (Funded: December 2017). Grant.
  • Anderson, Sidney Thomas (Principal). Valuing Diversity New Faculty Grant, American Marketing Association, Private / Foundation / Corporate, $3000. (Submitted: April 2016, Funded: August 2016). Grant.

Selected Service Activities

Subject Pool Committee
August 2019-Present
Ad hoc Reviewer, Journal of Services Marketing
January 2016-Present
African-American Studies Working Group
January 2017-May 2019
Merit Policy Revision Committee
April 2018-November 2018
PhD Project - Marketing Doctoral Student Association
August 2013-August 2014