Faculty Profile for Dr. Linda Alkire

profile photo for Dr. Linda Alkire
Dr. Linda Alkire
Assistant Professor — Department of Marketing
MCOY 210
phone: (512) 245-3245

Biography Section

Biography and Education

Dr. Alkire (née Nasr) earned her Ph.D. from the Alliance Manchester Business School, The University of Manchester, UK, where she was awarded the highly competitive and prestigious Manchester Business School Doctoral Studentship. Dr. Alkire received her MBA (Highest Distinction) from the Lebanese American University (Lebanon) and a B.A. in Business Marketing (Highest Distinction) from Notre Dame University (Lebanon). Dr. Alkire has been awarded full scholarships for all her three degrees (B.A., MBA, Ph.D.).

Before joining the marketing faculty at Texas State University, Dr. Alkire was an Assistant Professor at the University of Manchester, UK.

Teaching Interests

Although motivated by research, Dr. Alkire is also highly committed to teaching and training the next generation of service managers and executives by equipping them with cutting-edge knowledge and necessary skills to plan, reflect, and execute successful business strategies.

Dr. Alkire has a strong international teaching experience. She taught undergraduate and graduate levels courses in Lebanon, the United Kingdom, France, and the United States.

At the McCoy College of Business, Dr. Alkire teaches Services Marketing and Principles of Marketing. She is also contributing to the services marketing concentration offered in the Department of Marketing at Texas State. At the University of Manchester, Linda taught undergraduate and graduate levels courses such as Critical Marketing, Relationship Marketing and Customer Experience Management.

Dr. Alkire has also supervised a number of Masters dissertations and is currently supervising a Ph.D. dissertation.

Research Interests

Dr. Alkire’s research interests include Transformative Service Research (TSR), Service Marketing and Management, and Technology and Service.

In particular, Dr. Alkire is working on further exploring TSR related topics. TSR has been identified as one of the top service research priorities (Ostrom et al., 2015). Dr. Alkire’s interest in TSR is also dictated by a deep and personal conviction that researchers should contribute to the well-being of the service community and society in general by offering transformational insights to service providers.

In addition, Dr. Alkire is interested in transdisciplinary research, in particular, the usage of novel technology interfaces within service deliveries, and the role of technology in shaping service experiences.

Dr. Alkire has published her research in a number of journals including the Journal of Service Management, the Journal of Services Marketing, The Service Industries Journal, European Journal of Management, and the Journal of Organizational Culture, Communications and Conflict.

For her research, Dr. Alkire has been awarded a number of prestigious awards, such as:
- Robert Johnson Award - Outstanding Paper, Journal of Service Management (2018).
- Highly Commended Paper, Journal of Services Marketing (2018).
- Young Scholar submission, 2018 Organizational Frontline Symposium (2018).
- Best "Service Consumer Paper" Award, Journal of Services Marketing- 2016 SERVSIG conference.
- Liam Glynn Research Scholarship Award, Arizona State University Center for Services Leadership (2014).

Dr. Alkire has been a guest speaker at international academic and industry conferences and has presented in the United Kingdom, Sweden, Australia and the United States.

Selected Scholarly/Creative Work

  • Nasr, L., Burton, J., & Gruber, T. (2018). Developing a Deeper Understanding of Positive Customer Feedback. Journal of Services Marketing, 32(2), 142–160.
  • Nasr, L., & Fisk, R. P. (n.d.). The Global Refugee Crisis How Can Transformative Service Researchers Help? The Service Industries Journal.
  • Fisk, R. P., Dean, A., Alkire, L., Joubert, A., Previte, J., Robertson, N., & Rosembaum, M. (n.d.). Design for Service Inclusion: Creating Inclusive Service Systems by 2050. Journal of Service Management, 29, 834–858.
  • Keiningham, T., Ball, J., Benoit, S., Bruce, H., Buoye, A., Dzenkovska, J., … Zaki, M. (2017). The Interplay of Customer Experience and Commitment. Journal of Services Marketing, 31(2), 148–160.
  • Losada-Otálora, M., & Alkire, L. (n.d.). Investigating the Transformative Impact of Bank Transparency on Consumers’ Financial Well-being. International Journal of Bank Marketing.

Selected Awards

  • Award / Honor Recipient: Robert J. Olney Early Career Research Award, McCoy College of Business Administration. 2018 - 2019
  • Award / Honor Recipient: Highly Commended Paper, Journal of Services Marketing. 2017 - 2018
  • Award / Honor Recipient: Robert Johnson Award - Outstanding Paper, Journal of Service Management. 2017 - 2018
  • Award / Honor Recipient: Best "Service Consumer Paper" Award, Journal of Services Marketing-2016 SERVSIG conference. June 2016
  • Award / Honor Recipient: Young Scholar submission, 2018 Organizational Frontline Symposium. 2017 - 2018

Selected Grants

  • Nasr, Linda. Travel Funds, Program for Excellence in Teaching and Learning, Texas State University, $900. (Funded: November 2017). Grant.
  • Alkire, Linda. McCoy College Faculty Development Grant, $1100. (Submitted: 2018, Funded: 2019). Grant.
  • Alkire, Linda, Flasch, Paulina S. Investigating socioemotional and psychological workplace stressors and the impact of workplace skills-training on service-sector front-line employee wellbeing, 2018 Speed Networking (modified) for Researchers Multidisciplinary Team Incentive, Texas State University, $1000. (Submitted: May 2018, Funded: July 2018 - July 2019). Grant.
  • Rayburn, Steven W, Anderson, Sidney Thomas, Nasr, Linda. Environmental Service Committee Grant, Texas State University, $12500. (Submitted: 2016, Funded: 2017 - 2018). Grant.
  • Nasr, Linda. McCoy College Faculty Development Grant, $3000. (Submitted: 2017, Funded: 2017). Grant.

Selected Service Activities

Associate Editor
Journal of Services Marketing
August 2018-Present
Associate Editor
The Service Industries Journal
October 2017-Present
Editorial Director
Journal of Service Management
July 2017-Present
Co-Chair
SERVSIG - Service Special Interest Group of the American Marketing Association
July 1, 2018-July 2, 2020
Co-Chair
25th SERVSIG Doctoral Consortium
September 2018