Faculty Profile for Jenny Buschhorn

profile photo for Jenny Buschhorn
Jenny Buschhorn
Asst Professor of Practice — School of Jrnlism & Mass Comm
OM 102
phone: (512) 245-2656

Biography Section

Biography and Education

Jenny Buschhorn specializes in Account Planning and Advertising Campaign development at Texas State University. Buschhorn has a BS and MA in Advertising with concentration in marketing from The University of Texas at Austin.

Prior to teaching, Jenny co-founded a highly successful strategic business planning company with McGarrah-Jessee. Her
 strengths lie in business planning via primary and secondary research to develop strong business positioning. She excels in overall business strategy and operational/communications implementation. As an Account Service representative and Account Planner she worked at several advertising agencies: GSD&M, McGarrah-Jessee, TM and McCann Erickson. She has developed and implemented strategy for many high profile clients including Southwest Airlines, JCPenney, SBC/AT&T, Brinker International, Frost Bank, Airheads, Whataburger, Shiner Beer, Central Market and more. Buschhorn is an industry leader with speaking engagements for The Account Planning Group, the 4A’s and numerous local/regional advertising organizations.

Mrs. Buschhorn’s teaching philosophy is to give students the opportunity to work with real world clients and gain real world experience. Her classes feature projects that are presented to current industry professionals. She has won numerous awards and serves on the two national advertising boards.

Teaching Interests

Advertising Campaign development
Strategic Communications planning

Selected Awards

  • Award / Honor Recipient: Educator of the Year, American Advertising Federation - Austin. October 24, 2019
  • Award / Honor Nominee: Texas State University System Regents' Teacher Award, Texas State University System Regents. February 1, 2018 - April 15, 2018
  • Award / Honor Recipient: President's Award for Excellence in Teaching, Texas State University. January 15, 2017 - August 25, 2017
  • Award / Honor Nominee: Big Wigs -- Educator of the Year, American Advertising Federation - Austin. October 18, 2017
  • Award / Honor Nominee: Big Wig Educator of the Year -- Austin Advertising Educator of the Year, Austin Ad Fed. October 2016

Selected Grants

  • Buschhorn, Jenny Lodes (Supporting). MIPPA Grant, Texas Health and Human Services, State, $448000. (Funded: December 2015). Grant.

Selected Service Activities

Member
National Advertising Review Board
January 1, 2020-Present
Member
University Marketing Committee
October 2018-Present
Member
Awards Committee
September 1, 2017-Present
Member
American Advertising Federation - National Education Executive Committee
June 2017-Present
Member
Scholarship Committee
January 1, 2017-Present