Faculty Profile for Dr. Alexander Y Muk

profile photo for Dr. Alexander Y Muk
Dr. Alexander Y Muk
Associate Professor — School of Jrnlism & Mass Comm
LAMP 212
phone: (512) 245-1948

Selected Scholarly/Creative Work

  • Muk, A. Y., & Chung, C. (2018). A study of Japanese millennials’ behavioral intentions to purchase green products.
  • Muk, A. Y., Chung, C., & Kim, J. (2018). From thinking green to planned green purchasing behaviors: A cross-national study of American and Korean millennials.
  • Muk, A. Y. (2017). Green Marketing Effects and Purchase Intentions: A Study of American and Korean Millennials.
  • An, H. S., Chung, C., & Muk, A. (2017). Social Media Word of Mouth (WOM) Effects and Intention to Join Artist Pages: American Millennials’ Perceptions.
  • Muk, A. Y., Chung, C., & Jonghoon, K. (2017). A Cross-Cultural Study of Applying TAM to Examine Consumers’ Innovativeness in Accepting Brand Pages.

Selected Awards

  • Award / Honor Recipient: Excellence in Scholarly/Creative Activities, College of Fine Arts and Communication. 2017
  • Award / Honor Recipient: Presidential Excellence Award for Scholarly Activities, College of Fine Arts and Communication Department Honors. 2014
  • Award / Honor Recipient: Best Paper Award ( Cross-Cultural Track), Society for Marketing Advances Annual Conference in South Carolina. 2013
  • Award / Honor Recipient: Texas State University Friends of Fine Art & Communication Award in Service. 2013
  • Award / Honor Recipient: Best Paper Award (Technology Track), Society for Marketing Advances Annual Conference in Atlanta. 2010

Selected Grants

  • Muk, Alexander Y. Millennials' Perceptions of Green Marketing: A Cross-Cultural Study., Texas State University Research Enhancement Grant, Texas State University, $6000. (Submitted: October 2016, Funded: March 2017). Grant.
  • Muk, Alexander Y (Principal). What influences Millennials to like brands on social media, Texas State University Research Enhancement Grant, $8000. (Funded: March 1, 2013 - March 1, 2014). Grant.

Selected Service Activities

Member
Grad Committee
September 2018-Present
Committee member
Department Personnel
2015-Present
Reviewer / Referee
South Western Mass Communication Journal
October 2018-November 2018
Conference Session Chair
Society for Marketing Advances Annual Conference
October 2018-November 2018
Reviewer / Referee
Journal of Research in Interactive Marketing
July 2018-August 2018