Faculty Profile for Elizabeth J (Be Clark
Biography and EducationElizabeth Cernota Clark, senior lecturer, began her journalism career at the Chicago Daily News in the early 1970s, when journalism jobs were opening to more women and minorities, and dramatic changes were taking place within the newspaper industry.
As computers began replacing typewriters in the newsroom, she adapted to technologies that ultimately transformed reporting, editing, photography and printing processes.
She has worked as a staff reporter, editor, freelance writer/editor and college instructor. She has taught in the School of Journalism and Mass Communication since 2008.
Clark holds a master of journalism degree from the Frank W. and Sue Mayborn School of Journalism at the University of North Texas (2002). She earned a bachelor of arts degree in English literature and composition from Knox College, Galesburg, Illinois (1973), where she served as features editor of the campus newspaper, The Knox Student.
She is the author of "Lidice Lives," a blog produced in conjunction with a Non-Tenure Track Faculty Workload Release granted for 2017 by the Texas State University Faculty Senate. Two SJMC travel grants enabled her to travel to Czech Republic in October 2017 and June 2018 to research and document the continuing story of Lidice, a village destroyed in 1942 on orders of Adolf Hitler. In June she interviewed three elderly survivors who were children at the time of the Lidice atrocity. One of those survivors had testified at the Nuremburg Trials in Berlin following WWII.
In 2018 her personal essay, "Lidice, remembered" was published in Ten Spurs, a literary nonfiction journal published by the Mayborn School of Journalism at University of North Texas. The essay had been selected for publication in 2017 at the annual Mayborn Literary Nonfiction Conference.
At Texas State she has served as director of Mass Comm Week 2013, ‘14 and ’15 and has been campus proctor/promoter for the annual Dow Jones News Fund college-level editing internship tests since 2011.
In Spring 2015 she received an Excellence in Online Teaching award from the Office of Distance and Extended Learning.
As a member of professional and cultural organizations, she has made presentations for conferences and blogs: two presentations for national conferences of the American Copy Editors Society; and two presentations for the international conference of GWA: The Association for Garden Communicators. In 2018 she produced a narrated Powerpoint for the GWA blog to educate members about media law and their access to the association's legal assistance program. As an SPJ member and supporter of the SPJ #Press4Education initiative, she presented a program in 2018, "Who Needs Editors?" to student media at Dripping Springs High School in Dripping Springs, Texas.
Clark is also a member of the American Sokol (falcon) Organization, an international cultural/physical fitness society founded in the former Czechoslovakia; and the international Czechoslovak Society of Arts and Sciences.
Clark previously served as adviser to The News Argus, student-run campus newspaper of Winston-Salem State University in Winston-Salem, N.C., where she taught in the Department of Mass Communications. She has also taught in the English composition program at Texas Lutheran University, Seguin; the Program in Mass Communications at Texas Woman’s University-Denton, where she advised The Lasso campus newspaper; and the Department of Journalism, University of North Texas-Denton.
She is a member of the Society of Professional Journalists, American Copy Editors Society, Investigative Reporters & Editors, and the international Garden Writers Association.
Her articles and photos have won regional and national awards from the Texas Nursing Home Association, The Associated Press, United Press International and Garden Writers Association. Her work has appeared online and in print:
• Online: lidicelives.wp.txstate.edu philanthropyjournal.com, yardcare.com (The Toro Co.), Hearst and Belo corporations media properties, neilsperry.com e-newsletter.
• Newspapers: Christian Science Monitor, San Antonio Express-News, Dallas Morning News, Dallas Times Herald, Denton Record-Chronicle (Lifestyle editor), Lewisville (Texas) News-Advertiser (news reporter), Southtown Economist-Chicago (education reporter and Homes section editor) and Chicago Daily News (editorial assistant).
• Magazines: Horticulture, Carolina Gardener (associate editor), Neil Sperry's Gardens (editor), Texas Gardener, Dallas-Fort Worth Home.
• Book chapters:
o “San Antonio: Our Story of 150 Years in the Alamo City” (Witte Museum entry), published by San Antonio Express-News/Trinity University (2015).
o Encyclopedia of Gardens: History and Design (Chicago Botanic Garden, 2001), the gardens at Milotice, Czech Republic.
o “Growing Fruits and Vegetables Organically” (Rodale Press, 1994), three chapters.
• Green industry trade publications, 2002-08: Hines Nurseries, Lowes Home Improvement, Target Stores, Conard-Pyle (Servistar Roses), Horticultural Printers Ltd.
Teaching InterestsEditing, news writing/reporting, feature writing, editorial/opinion writing, journalism history, environmental/science journalism
Research Interests--Editing/reporting issues related to word choice, bias & stereotypes
--Ethnic studies; in particular, Czech history, immigration, culture and legends
--Female trailblazers in Texas horticulture and other American horticultural regions
--Ecological restoration of native prairies across the U.S.
Selected Scholarly/Creative Work
- Cernota Clark, E. J. (2019, March 14). Meet the bollards. The Houston Chronicle. Retrieved from https://www.houstonchronicle.com/life/travel/destinations/article/Meet-the-bollards-wood-posts-on-Mustang-Island-13688730.php
- Cernota Clark, E. J. (2018, August 20). Witte Museum Built By Coins & Bluebonnets. San Antonio Express-News Tricentennial Series: Culture Category, Print Edition (No Byline), p. A7. Retrieved from https://www.expressnews.com/150years/culture/article/Witte-Museum-is-growing-with-the-city-6367754.php
- Cernota Clark, E. J. (2018, July). Lidice, Remembered. Ten Spurs. Denton, Texas, United States: University of North Texas, Mayborn School of Journalism. Retrieved from https://www.themayborn.com/ten-spurs
- Cernota Clark, E. J. (2018). “Lidice, Remembered.” In Ten Spurs. Copyright 2018. (Vol. 12, p. 27–33; author notes on pp. 127). Denton, Texas, United States of America: Ten Spurs is the literary nonfiction journal known as “The Best of the Best: Literary Nonfiction of The  Mayborn Conference,” produced by The Frank W. and Sue Mayborn Graduate Institute of Journalism, University of North Texas. Retrieved from http://www.themayborn.com/ten-spurs/2018
- Clark, E. J. (2017). Lidice lives (http://lidicelives.wp.txstate.edu/). San Marcos, TX, United States: Elizabeth Clark.
- Award / Honor Recipient: Personal note of appreciation, Ali Mumbach. 2017
- Award / Honor Recipient: alumni appreciation letter, Kasandra Garza, KTSW news director. 2017
- Award / Honor Recipient: Personal note of appreciation, Rey Palacios. December 2017
- Award / Honor Recipient: Personal note of appreciation, Brianna Watkins, news editor, The University Star. December 2016 - January 2017
- Award / Honor Recipient: Collegial appreciation/ recommendation at LinkedIn, Matthew Crowley. 2016
- Cernota Clark, Elizabeth June (Principal). Lidice, continuation of creative research project in U.S. and Czech Republic, SJMC, Texas State University. (Funded: June 7, 2018 - June 19, 2018). Grant.
- Cernota Clark, Elizabeth June (Principal). Faculty travel grant to attend UNT’s Mayborn Literary Nonfiction Conference, Grapevine, Texas. (Funded: July 21, 2017 - July 23, 2017). Grant.
- Cernota Clark, Elizabeth June (Principal). Online News Association (ONA), SJMC, Texas State University. (Funded: September 13, 2018). Grant.
- Clark, Elizabeth J. Faculty travel grant to attend international Garden Writers Association symposium, including annual board of directors meeting, Pittsburgh. (Funded: 2014). Grant.
- Clark, Elizabeth J. Faculty travel grants for three conferences: American Copy Editors Society (ACES), St. Louis; Investigative Reporters and Editors (IRE), San Antonio; Garden Writers Association, Quebec City, Canada. (Funded: 2013). Grant.
Selected Service Activities
Hachar Project/ Diversity Committee
Screening of "The Wall," a documentary produced by USANetwork about the border wall
September 13, 2018-Present
SJMC & IRE will host a Watchdog Workshop for professional journalists and a limited number of our students. IRE (Investigative Reporters and Editors) is a nonprofit journalism organization dedicated to improving the quality of investigative reporting.
September 2018-February 10, 2019
Mass Comm Week 2018
August 8, 2018-October 17, 2018
2018 Online: narrated Powerpoint lecture for members
GWA: The Association for Garden Communicators
April 10, 2018