Faculty Profile for Dr. Vertica Bhardwaj

profile photo for Dr. Vertica Bhardwaj
Dr. Vertica Bhardwaj
Assistant Professor — School of Family & Consumer Sciences
phone: (512) 245-4620

Selected Scholarly/Creative Work

  • Bhardwaj, V., & Srikant. (n.d.). SCFF.
  • Johnson, O. D., & Bhardwaj, V. (2017). Improving Undergraduate Instruction in Technology classes in Fashion Merchandising.
  • Bhardwaj, V. (n.d.). GIS paper.
  • Bhardwaj, V., & Bedford, S. C. (2017). (Not) Made in Italy: Can Sustainability and Luxury Co-exist? In Sustainable Management of Luxury, Environmental Footprints and Eco-design of Products and Processes (pp. 411–426). Singapore: Springer. https://doi.org/https://doi.org/10.1007/978-981-10-2917-2_19
  • Bhardwaj, V., Sergio, B., & Hustvedt, H. (2016). Compulsive and Impulsive Shoppers: Hoarding of Fast Fashion.

Selected Grants

  • Bhardwaj, Vertica. Application of GIS to explore Hispanic consumer behavior in the valley region of Texas, Library Research Grant, Texas State University, Texas State University, $518.90. (Funded: 2014). Grant.
  • Bhardwaj, Vertica (Principal), Tahir, E.. Understanding purchase behavior of Hispanic consumers toward counterfeit brands, Texas State University McCoy College Research Grant, Texas State University, $2500. (Funded: 2015 - 2016). Grant.
  • Bhardwaj, Vertica (Co-Principal), Krifa, M. Cotton and Social Media: Perceptions versus Scientific evident, Cotton Student Sponsorship Program, $15200. (Funded: 2013 - 2014). Grant.

Selected Service Activities

Attendee / Participant
Fashion & Textiles
Reviewer / Referee
Fashion & Textiles
Reviewer / Referee
American Marketing Association – American Collegiate Retailing Association
Search Committee (Associate/Full Professor) - FCD
August 2017-December 2017
Undergraduate Advisor
2017-2018 NRF Foundation Student Challenge
July 2017-September 2017