Faculty Profile for Dr. Steven W Rayburn II

profile photo for Dr. Steven W Rayburn II
Dr. Steven W Rayburn II
Associate Professor — Department of Marketing
MCOY 418
phone: (512) 245-7428

Biography Section

Biography and Education

Dr. Steven Rayburn is Assistant Professor of Marketing at the McCoy College of Business Administration, Texas State University and a Fulbright Specialist. Prior to coming to Texas State University he received his Doctorate in Marketing at Oklahoma State University. He received both his Bachelor of Science in Marketing and Master of Business Administration from University of Louisville. Prior to coming to academia he enjoyed a successful career managing front-line employees in service, retail, and sales organizations.

Dr. Rayburn's research focuses on the organizational frontline and explores the strategic implications of work and service design on worker and consumer outcomes. The goal of his research is to positively impact organizations’ ability to both reach their operational and financial goals and provide for employee and consumer well-being.

Dr. Rayburn’s research has been published in European Journal of Marketing, Journal of Business Research, Journal of Services Marketing, Services Industries Journal, Journal of Selling, Journal of Retailing and Consumer Services, Journal of Research for Consumers, International Journal of Consumer Studies, and other international academic journals. He has presented his research at multiple national and international marketing, sales, and public policy conferences.

Teaching Interests

Sales Management
Services Marketing
Retail Marketing and Management
Promotional Strategy
Marketing Communications
Marketing Strategy
Qualitative Research Methods

Research Interests

Organizational Frontline Research
Strategic Service Interactions
Work Design
Service Design
Healthcare Services
Subsistence Marketplace Entrepreneurship
Transformative Service Research

Selected Scholarly/Creative Work

  • Anderson, S. T., Rayburn, S. W., & Sierra, J. J. (2019). Future Thinking the Role of Marketing in Healthcare. European Journal of Marketing, 53(8), 1521–1545. https://doi.org/https://doi.org/10.1108/EJM-10-2017-0779
  • David, G. A., & Rayburn, S. W. (2019). Support and Participation in Sales Manager-Salesperson Interactions. Journal of Selling, 19(2), 21–35.
  • Rayburn, S. W., Anderson, S. T., & Fowler, K. (n.d.). Service Process Design and Management. In Service Research Insights and Ideas. Routledge.
  • Dávilla, J. F., Casabayó, M., & Rayburn, S. W. (2018). Religious or Secular? School Type matters as a Moderator between Media Exposure and Children’s Materialism. International Journal of Consumer Studies, 42, 779–791.
  • Rayburn, S. W., Anderson, S. T., & Smith, K. H. (2018). Designing Marketing Courses based on Self-Determination Theory: Promoting Psychological Need Fulfillment and Improving Student Outcomes. Journal for Advancement of Marketing Education, 26(2), 22–32.

Selected Awards

  • Award / Honor Recipient: Service Learning Research Award, Service Learning Excellence Program - Texas State University. 2019
  • Award / Honor Recipient: 2019 Best Paper of the Year - The Service Industries Journal, The Service Industries Journal. August 2019
  • Award / Honor Recipient: Fulbright Specialist Award, Universidad de Piura; Lima, Peru. 2017 - 2018
  • Award / Honor Recipient: Alpha Chi National College Honor Society Favorite Professor, Texas State University. 2017
  • Award / Honor Recipient: Winning Paper – Emerald Citations of Excellence, Emerald Publishing Group. 2016

Selected Grants

  • Rayburn, Steven W (Principal). Understanding Service Delivery at the Base of the Pyramid, McCoy College of Business Research Grant, Texas State University, $2500. (Funded: December 2015). Grant.
  • Rayburn, Steven W (Principal). Service Captivity Experiences in the NICU: A Qualitative Exploration of “Infant Parents” Medical Service Interactions and Outcomes, McCoy College of Business Research Grant, Texas State University, $1500. (Funded: December 2014). Grant.
  • Rayburn, Steven W (Principal). Service Captivity Experiences in the NICU: A Qualitative Exploration of “Preemie Parents” Service Interactions and Outcomes, Research Enhancement Program Grant, Texas State University, $3360. (Funded: December 2014). Grant.
  • Rayburn, Steven W. Developing and Testing a Healthcare Telepractice Platform for Delivery of Speech Therapy in Latin America, Research Enhancement Program, Texas State University, $8000. (Submitted: September 2019). Grant.
  • Rayburn, Steven W. Co-Track Chair at the Second Subsistence Marketplace Immersion Conference, McCoy College of Business, Texas State University, $4000. (Funded: January 2019 - June 2019). Grant.

Selected Service Activities

Master of Science Marketing Research and Analysis Program Committee
August 2019-Present
#ReclaimDunbar Research-Practitioner Partnership
March 2018-Present
Bobcat Bounty Food Pantry Steering Committee
February 2018-Present
University Institutional Review Board – Texas State University
August 2017-Present
Impact of Research Committee – Marketing Department, McCoy College of Business, Texas State University
August 2015-Present